We align ourselves with the most forward thinking companies and help transform their businesses

We are a design consultancy that delivers exceptional brand experiences for a roster of leading international companies.

From aircraft interiors, airports, public transport and high speed trains to hotels and consumer products, our diverse portfolio enables us to draw from our experience across different sectors to deliver new innovations. This unique way of thinking has led us to become brand and innovation partners with a number of leading companies around the world. Using design as a strategic tool to transform businesses, we use our unique global viewpoint to deliver solutions that are tailored to place brands and cultures on the world stage, helping our clients achieve holistic brand experiences and customer loyalty.

Our designs are about people: from end users to maintenance staff, they are used by millions every year. We’re interested in how things work and how to improve them. We believe great design should be simple, elegant, intuitive, easy to maintain and efficient to manufacture. Our company is steeped in the tradition of great British design, but our experience over the years, our interest in the new and our ambition to redefine expectations of great design has led us to become leaders in our field. We define future trends and are at the forefront of global design today. 

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Our process

Our approach is to experience the journey through the eyes of your passenger; identifying issues and opportunities at every touchpoint.



Paul Priestman
Designer, Chairman of PriestmanGoode

Global Creative Director of CRRC Sifang

Paul studied Industrial Design at Central Saint Martins and at the Royal College of Art in London. He leads a wide range of projects, from product design to transport including for Transport for London, Iconic Radiators and Embraer.

He has built a reputation for his award-winning future concepts – visionary ideas to improve our everyday and encourage sustainable, long-term thinking. He is an inspirational speaker on the subject of design and creative future thinking and flies the flag for British design around the world.

In 2015, Paul was voted one of London’s 1000 most influential people by the Evening Standard for the third consecutive year. In January 2016 he was announced as one of Britain’s 500 Most Influential individuals by The Sunday Times.

Luke Hawes
Designer, Director

Luke studied Furniture and Product Design at York St John University and then a Masters degree in Product Design at Brunel University.

Luke has had a leading role in a number of major projects for PriestmanGoode, becoming a director in 2000. He now heads up all environment work including airline cabins, airport terminals, retail projects, and hotels. He has led projects for key clients including Lufthansa, Airbus, Accor, Intercontinental Hotels, Carrefour and Marks & Spencer, as well as TAM, Turkish Airlines, Thai Airways and South African Airways.

Nigel Goode
Designer, Director

Following a degree in product design at London’s Central Saint Martins, Goode worked for a number of large industrial design companies before joining Paul Priestman in 1989 to found PriestmanGoode.

Goode leads a wide range of projects across product and aviation design and has worked on major projects with Virgin Atlantic, Virgin Trains, Swiss International Airlines, Qatar Airways, BAA, United Airlines and Boots.

Goode was external examiner at Central Saint Martins, on the product design course. He frequently speaks at design and aviation events around the world. He is also a regular commentator on trends and future thinking in air travel, covering everything from economy class cabins on commercial flights to space travel.


Kirsty Dias

Kirsty has worked for PriestmanGoode since 2001, acting in the capacity of Project Manager and as Head of Communications. She became an Associate Director in 2013 and a Director in 2016. Prior to joining us, Kirsty worked at the British Council and the Design Council, promoting British design to international markets. Kirsty has been instrumental in developing PriestmanGoode’s concepts on the future of transport and establishing the company as thought leaders in design and innovation.



Ben Rowan

Previously our Creative Head of Aviation, Ben became an Associate Director in 2013 and a Director in 2016. Ben has a Bachelor of Design from Wellington School of Design, New Zealand. He joined PriestmanGoode in 2003 and has worked on projects with Itec, Three, Hitachi, Rotary, Airbus A3XX , Malaysia Airlines, Swiss International Airlines, British Telecoms, Air France, United Airlines and Qatar Airways.


Chris Parker

Our former Design Director, Chris Parker became an Associate Director in 2013 and a Director in 2016. Chris studied Furniture and Product Design at Ravensbourne followed by an MA in Industrial Design at London’s prestigious Royal College of Art. Chris has been with PriestmanGoode since 1996 and has led projects for key clients including Airbus, Thai Airways, Hitachi and Lufthansa.


Daniel MacInnes
Associate Director

Daniel has a degree in Design for Industry from Northumbria University and joined PriestmanGoode in 2002. He was previously our Technical Head of Aviation and was appointed Associate Director in 2016. He has worked on projects with Virgin Trains, OBB Austrian Rail, Korean Air, TAM Airlines and Lufthansa designing interiors for the B747-8 and A380, and is the design lead on the new interior for the Embraer E2 Aircraft.


Son Tran
Associate Director

Son studied Product and Furniture Design at Ravensbourne, followed by a Master’s in Industrial Design at the Royal College of Art. He has been with PriestmanGoode since 2001. Previously our Head of Transport Design, he was appointed Associate Director in 2016. Son has worked on a wide range of projects, including BAA, Boots No.7, Lufthansa, BE Aerospace, Swiss International Airlines and CRRC Sifang.


PriestmanGoode_design_studio_groupshotIn April 2016, we made the transition to an employee-owned company. PriestmanGoode is now majority owned by its talented staff. Paul Priestman, Nigel Goode and Luke Hawes remain at the helm of the studio, along with newly appointed directors Kirsty Dias, Chris Parker and Ben Rowan.

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Awards and achievements

Red Dot Design Award — Honeywell door chimes

Crystal Cabin Award, Industrial Design and Visionary Concepts
— Embraer E2 Jets
IDEA Award — New Tube for London

IDEA Award — World View Experience
London Design Awards, Best Studio
London Design Awards, Best Product, Commercial and Industry
— New Tube for London
Queen’s Award for Enterprise in International Trade

Travel + Leisure Award — TAM Airlines

IDEA Award — Air Access
Shortlist for Designs of the Year at the Design Museum — Air Access
International Yacht & Aviation Award — TAM Airlines

British Chamber of Commerce Link to China Windsor Award for
Export of British Services to China

IDEA Awards — Moving Platforms

Conde Nast Traveller Innovation & Design Award for Best Transport — Mercury

I.D. Award — Swiss International Airlines
I.D. Award — Waterpebble
Travel & Leisure Award for Best Transportation
— Swiss International Airlines First Class
Travel & Leisure Award for Best Large Hotel — Motel 6

European Hotel Awards, Best Standard Guest Room — ETAP

Future Friendly Award for Sustainable Design Innovation — Waterpebble
Condenast Traveller Design & Innovation Award, Communications
and Technology — Post a Phone

DBA Design Effectiveness Award — BT Home Hub

Retail Interiors Awards, Food & Supermarket design of the year
— Marks & Spencer Eat over Deli

Design Week Awards, Best Hospitality Environment — Yotel
Design Week Awards, Best Consumer Product — Virtual Keyboard

Red Dot Design Awards, Product Design — Boa Housewares Knife Block

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