PriestmanGoode designs livery for VIA Rail


The new livery we have designed for VIA Rail’s new fleet for the Québec City-Windsor corridor has been unveiled. It includes a design that showcases the VIA Rail brand and features Canada’s iconic Maple Leaf. It draws on Canada’s rich history of bold graphic design, and carries that heritage forward. The new livery is the embodiment of VIA Rail’s vision to be a smarter way to travel and ushers in a new era for passenger rail in Canada. PriestmanGoode also designed the nose of the locomotive, giving the train a streamlined and distinctive look that will stand out against other train sets in the market.

PriestmanGoode selected for Cambridgeshire Autonomous Metro


PriestmanGoode and our partners Dromos Technologies, Buro Happold and Rider Levett Bucknall, have won a tender for the Cambridgeshire Autonomous Metro (CAM), a new public transport network serving Cambridge and its wider region.
The four companies have joined forces to develop a pioneering concept design for a new end-to-end solution that has the potential to shape the future of mobility in the UK.

Designing our future cities


Metro Freight is a concept that sees rapid transit infrastructure repurposed for freight delivery in city centres in a bid to get delivery vans off the roads. The concept addresses the problem of goods delivery – from food to fashion or consumer products – and aims to raise awareness of the impact of consumer behaviour on urban infrastructure and its broader implications on the environment.

Paving the way for future space travel


Today sees the unveiling of Spaceship Neptune, a high-performance balloon and pressurised capsule we have designed for U.S-based Space Perspective.

The spaceship will fly passengers and research payloads to the edge of space, and is the culmination of a long-term collaboration with the team at Space Perspective.

Nigel Goode, Designer and Co-founder of PriestmanGoode says: “This is the only spaceship that is designed with the human experience at its core and will pave the way for the future of commercial space travel”.

The first un-crewed test flight is scheduled for early 2021.

Watch the animation here »
Download press release »

Designing the future of transport Hyperloop Transportation Technologies


A full scale prototype of the Hyperloop passenger capsule was unveiled today at a ceremony in Puerto de Santa Maria, Spain.

PriestmanGoode has worked in collaboration with Hyperloop Transportation Technologies to design the capsule, named “Quintero One”. The prototype will now head to HyperloopTT’s R&D facility in Toulouse, France, for optimisation.

Watch a video about the design and build of this innovative mode of transport here »

For further details about the project, read HyperloopTT’s press release here »


Designing the future of co-living


PriestmanGoode has designed the brand and interiors for Olive, a next generation co-living community by Embassy Group in India.

PriestmanGoode has worked on every aspect of the project from naming to defining the brand identity, designing the logo and brand guidelines and all interior spaces including bedrooms and communal spaces.

The first Olive co-living communities will open in Bangalore and Chennai in 2020. The first phase of the project will see the launch of 20,000 beds in total.

Get Onboard


We are pleased to announce our exhibition ‘Get Onboard: Reduce.Reuse.Rethink’ at the Design Museum in London from 12 September.

The exhibition explores the issue of waste in travel. Each year, an estimated 5.7 million tonnes of cabin waste is generated on passenger flights, from single-use plastic to meal trays and earphones. Here, we look at how developments in eco materials, initiatives from suppliers and changes in consumer behaviour could transform our experience across all transport modes and lead us to a more sustainable industry.

The exhibition runs from 12 September 2019 to 9 February 2020.
Read more »

Basics done brilliantly


We’ve worked with the UK’s largest hospitality group, Whitbread PLC, on a new hotel concept. ZIP by Premier Inn has been unveiled as a new ‘basics done brilliantly’ concept designed for travellers who are on a particularly tight budget. We’ve used our expertise from designing aircraft and train interiors to maximise the use of space and create flexible environments in the 8.5 sqm rooms. The first ZIP by Premier Inn hotel will open in early 2019.

New solution to help social distancing


With rail operators facing the challenge of re-starting commuter services, whilst operating with reduced passenger capacity – as low as 10% in some instances – to observe social distancing, PriestmanGoode has identified a new way to put the blocked-off seating to good use. We’ve taken a new look at our ‘Island Bay’ seat, which was originally part of the Tomorrow’s Train Design Today challenge funded by RSSB and was designed to increase capacity by 15-20% per carriage in a standard commuter train. In order to address the new challenges we are facing, we have adapted the seats so that they could be used to store bicycles instead. This makes better use of blocked-off seating on commuter trains, and also addresses the concerns commuters may have about their onward journeys either on underground or bus services which also have capacity constraints and where social distancing is harder to enforce. The role of design is to solve problems and improve the overall experience of customers. In challenging times such as these, design must also adapt quickly to respond to those evolving needs.

Read more »

Creativity in times of crisis


As we continue to monitor the global developments surrounding the COVID-19 pandemic, PriestmanGoode has taken a number of steps to ensure the health and wellbeing of our team, and to ensure we can continue to support our clients and our community.

Following UK government advice, our team are now all working from home. Rest assured that we remain fully operational and that we will continue to collaborate with clients and suppliers around the world to create great work. As an employee-owned company, one of the cornerstones of our business is that we are all in this together. This is true now more than ever, and we are all invested in supporting one another through this uncertain time.

We’re also going to continue to do what we do best: think creatively and share interesting ideas and concepts through our social media channels and via webinar. Contact us if there are any particular areas you’d like us to explore.

Keep well and safe.

Team PG

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