New solution to help social distancing


With rail operators facing the challenge of re-starting commuter services, whilst operating with reduced passenger capacity – as low as 10% in some instances – to observe social distancing, PriestmanGoode has identified a new way to put the blocked-off seating to good use. We’ve taken a new look at our ‘Island Bay’ seat, which was originally part of the Tomorrow’s Train Design Today challenge funded by RSSB and was designed to increase capacity by 15-20% per carriage in a standard commuter train. In order to address the new challenges we are facing, we have adapted the seats so that they could be used to store bicycles instead. This makes better use of blocked-off seating on commuter trains, and also addresses the concerns commuters may have about their onward journeys either on underground or bus services which also have capacity constraints and where social distancing is harder to enforce. The role of design is to solve problems and improve the overall experience of customers. In challenging times such as these, design must also adapt quickly to respond to those evolving needs.

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Creativity in times of crisis


As we continue to monitor the global developments surrounding the COVID-19 pandemic, PriestmanGoode has taken a number of steps to ensure the health and wellbeing of our team, and to ensure we can continue to support our clients and our community.

Following UK government advice, our team are now all working from home. Rest assured that we remain fully operational and that we will continue to collaborate with clients and suppliers around the world to create great work. As an employee-owned company, one of the cornerstones of our business is that we are all in this together. This is true now more than ever, and we are all invested in supporting one another through this uncertain time.

We’re also going to continue to do what we do best: think creatively and share interesting ideas and concepts through our social media channels and via webinar. Contact us if there are any particular areas you’d like us to explore.

Keep well and safe.

Team PG

Welcome to a neo era of AEGEAN


We’re delighted to unveil our latest project, a new brand identity, livery and cabin interiors for Greek national airline AEGEAN, launched in Athens today.

We’ve worked in close partnership with AEGEAN over the last few months to develop a vision for the new brand going forward. The work spans everything from logo design, livery, graphic items and digital products to cabin interiors including soft items, amenity kits and meal services.

You can watch a video introducing the new brand and cabin interiors here.

Designing the future of co-living


PriestmanGoode has designed the brand and interiors for Olive, a next generation co-living community by Embassy Group in India.

PriestmanGoode has worked on every aspect of the project from naming to defining the brand identity, designing the logo and brand guidelines and all interior spaces including bedrooms and communal spaces.

The first Olive co-living communities will open in Bangalore and Chennai in 2020. The first phase of the project will see the launch of 20,000 beds in total.

Get Onboard


We are pleased to announce our exhibition ‘Get Onboard: Reduce.Reuse.Rethink’ at the Design Museum in London from 12 September.

The exhibition explores the issue of waste in travel. Each year, an estimated 5.7 million tonnes of cabin waste is generated on passenger flights, from single-use plastic to meal trays and earphones. Here, we look at how developments in eco materials, initiatives from suppliers and changes in consumer behaviour could transform our experience across all transport modes and lead us to a more sustainable industry.

The exhibition runs from 12 September 2019 to 9 February 2020.
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Basics done brilliantly


We’ve worked with the UK’s largest hospitality group, Whitbread PLC, on a new hotel concept. ZIP by Premier Inn has been unveiled as a new ‘basics done brilliantly’ concept designed for travellers who are on a particularly tight budget. We’ve used our expertise from designing aircraft and train interiors to maximise the use of space and create flexible environments in the 8.5 sqm rooms. The first ZIP by Premier Inn hotel will open in early 2019.

Paul Priestman selected for The Progress 1000


Congratulations to our chairman Paul Priestman on once again being selected as one of London’s Most Influential individuals. Compiled yearly by the Evening Standard newspaper, the list features the challengers, thinkers and business leaders who make London the world class city that it is. This year for the first time, Design featured as a category in its own right. This is testament to the importance of our industry and the value that great design adds to our everyday lives.
View The Progress 1000 list here »

Designing the future of transport Hyperloop Transportation Technologies


A full scale prototype of the Hyperloop passenger capsule was unveiled today at a ceremony in Puerto de Santa Maria, Spain.

PriestmanGoode has worked in collaboration with Hyperloop Transportation Technologies to design the capsule, named “Quintero One”. The prototype will now head to HyperloopTT’s R&D facility in Toulouse, France, for optimisation.

Watch a video about the design and build of this innovative mode of transport here »

For further details about the project, read HyperloopTT’s press release here »


PG x RCA – Future Materials


PriestmanGoode has teamed up with the RCA Textiles MA course to run an external brief project.  The most successful student is invited to join the CMF team at PG for work experience and to work with a visualiser and designer to realise the CMF solution in a real environment. An exhibition of the students’ presentations in the PG London showroom, Great Portland Street, opened last night and runs until 29th June 2018.

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WestJet unveils the design of its Dreamliner cabin interior


WestJet unveiled its new Boeing 787-9 Dreamliner ‘Spirit of Canada’ to the world and the inspiration behind the three-class cabin interior created by PriestmanGoode. The design of the in-cabin includes the airlines’ first-ever Business Class seating, as well as Premium Economy and Economy seating.

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