We are a multidisciplinary design company: a collective of designers, creative thinkers and practical makers, strategists and trends forecasters with a common vision to imagine and shape the future.

Human-centred at our core, we design products and services that are better for people, better for the planet and better for business.


number of countries we work in


awards we have won


people using our designs

Our values

Our purpose at PriestmanGoode lies in designing a better, more sustainable future. People-centric to the core, we have been improving and transforming everyday experiences for people around the world for over thirty years.

An older couple sit at an outdoor table in a cafe, with a three-wheeled personal scooter next to the woman


We design for everyone. We stand for empathy, respect and inclusivity. We’re a diverse, multicultural, open-minded team. Our designs are rooted in the human experience and are used by millions of people around the world every year.

A space capsule in space, high above the clouds of the Earth below. Passengers can be seen through the windows, looking down at Earth and taking photos


We are forward-thinking, bold and consistently strive to break new ground. Our curiosity, resourcefulness and desire to shape a better future ensure we’re at the forefront of future trends and that what we design today will answer the needs of tomorrow.

Two bunk beds in a train carriage, in soft textures and light wood. Small steps against the wall are seen on the left to reach the top bed. A door is seen on the far left


We are known for our pragmatic innovation skills. Our visionary thinking combined with our vast experience of working closely with suppliers, engineers and manufacturers means we’re able to define realistic, innovative solutions that we can deliver.

An airline mealtray made of sustainable materials, including wafer biscuit, algae, coffee grounds and coconut wood, shown alongside the raw materials that it is composed of


We strive to design solutions for a sustainable tomorrow, making better use of existing resources and minimising our impact on the environment. Together with our team, we have implemented a Green Manifesto to ensure that we operate in the most sustainable way possible.

A group of people in a meeting


We’re an employee-owned company, which means that we’re all invested in working together towards the success of our company and yours. Our modus operandi, whether internally or with clients, is of collaboration, of partnership. It makes us stronger as a team and reflects our collective drive to be the best.

Our approach

We offer an end-to-end service from strategy to delivery. Everything we design is for people: understanding the user is at the heart of our approach and fundamental to creating a great brand, product or service. 


We work with you to design and deliver products that tell your brand story, that reflect your values, and bring your vision to life. 

We use a range of design skills at each stage of a project, overseen throughout by our project managers to ensure clear communication and delivery on time and on budget.  

We employ a range of collaborative tools throughout the design process, including digital and physical mock-ups,

virtual and augmented reality, as well as a number of remote collaboration tools that facilitate collaboration from different locations, ensuring that we’re always working together, even if we’re apart. 

We uphold a culture of teamwork and collaboration, not just internally but with our clients, suppliers, and within the design industry. We believe that teamwork, diversity of skill and experience, cultural understanding and empathy lead to better results.

Awards displayed on a glass shelf


Our work is regularly recognised by the world’s leading award bodies, design, industry and government associations.

2023 – London Design Awards, Better Future, Circular Economy – PG x Lantal

2023 – London Design Awards 2023, Better Future, Circular Economy, Gold award – Geo

2023 – RedCabin Rail Interior Awards, Project Collaboration of the Year – ÖBB NightJet

2023 – RedCabin Rail Interior Awards, Rail Cabin of the Year – Via Rail Canada

2023 – APEX / IFSA Award, Best Cabin Innovation – Air4All

2022 – London Design Awards, Gold, Marketing – Film, Video, Viral – World View Flight Preview Movie

2022 – London Design Awards, Gold, Better Future – Circular Economy – Knot Waste

2022 – London Design Awards, Gold, Better Future – Equity & Inclusion – TURF

2022 – Fast Company Accessible Design of the Year – Air 4 All

2022 – Condé Nast Traveler’s Bright Ideas in Travel – Air 4 All

2021 – London Design Awards, Gold, Better Future – Circular Economy for Zero takeaway packaging

2021 – International Yacht & Aviation Awards, Aircraft Seating Winner – Royalux seat with TSI Seats

2021 – Transform Awards, Silver, Best Transport and Logistics Brand Identity – Aegean brand identity

2020 – Fast Company World Changing Ideas Awards, Finalist, Art & Design category – Zero meal tray

2020 – Fast Company Most Innovative Companies

2020 – Wallpaper* Design Awards – Zero meal tray

2020 – London Design Awards, Gold – Dromos

2020 – IDEA Awards, Silver – Zero meal tray

2020 – German Design Awards – Jade reading light for SCHOTT

2019 – dotCOMM Award, Travel Video – WestJet 787-9 Dreamliner

2019 – The DesignAir Awards – Best Design – Turkish Airlines, LATAM Airlines and South African Airways

2019 – Red Star Award, China – Hainan Airlines, Interior Design and Visual Assets

2018 – Crystal Cabin Award, Cabin Concept – Qatar Airways QSuite

2018 – New York Design Awards, Best Product – Hyperloop TT passenger capsule

2018 – Unreal Experience Awards, Product Design – Worldview Experience

2018 – IDEA Award, Gold, Automotive & Transport – Scooter for Life

2017 – London Design Innovation Medal – Paul Priestman

2017 – IDEA Award, Bronze, Automotive & Transport – Horizon seat

2017 – Design Week Awards, Highly commended, Product Design: Consumer – Scooter for Life

2016 – China Britain Design & Innovation Award

2016 – Red Dot Design Award – Honeywell door chimes

2015 – Crystal Cabin Award, Industrial Design and Visionary Concepts – Embraer E2

2015 – IDEA Award, Silver, Automotive & Transport – New Tube for London

2014 – Queen’s Award for Enterprise in International Trade

2014 – Travel + Leisure Award – TAM Airlines

2014 – London Design Awards – Best Design Studio

2014 – London Design Awards – Best Product Design, Commercial & Industry – New Tube for London

2013 – IDEA Award, Silver – Air Access

2013 – Shortlist for Designs of the Year at the Design Museum – Air Access

2013 – International Yacht & Aviation Award – TAM Airlines

2012 – British Chamber of Commerce Link to China Windsor Award for Export of British Services to China

2012 – IDEA Award – Moving Platforms

2011 – Conde Nast Traveller Innovation & Design Award, Best Transport – Mercury

2010 – I.D Award – Swiss International Airlines

2010 – I.D Award – Waterpebble

2010 – Travel & Leisure Award for Best Transportation – Swiss International Airlines First Class

2010 – Travel & Leisure Award, Best Large Hotel – Motel 6

2009 – European Hotel Awards, Best Standard Guest Room – ETAP

2008 – Future Friendly Award for Sustainable Design Innovation – Waterpebble

2008 – Conde Nast Traveller Design & Innovation Award, Communications and Technology – Post a Phone

2007 – DBA Design Effectiveness Award – BT Home Hub

2006 – Retail Interiors Awards, Food & Supermarket design of the year – Marks & Spencer Eat over Deli

2005 – Design Week Awards, Best Hospitality Environment – Yotel

2005 – Design Week Awards, Best Consumer Product – Virtual Keyboard

2004 – Red Dot Design Awards, Product Design – Boa Housewares Knife Block

2003 – British Design Council Millennium Product Legacy for the Future Award – Hot Spring radiator

2003 – FX Magazine Award Best furnishing or Accessory for Residential Interiors – Boa Housewares Can Pull

2003 – Design Week Award, Best Consumer Product – Boa Housewares Knife Block

2001 – International Design Effectiveness Award – Hot Spring radiator

2000 – IDEA Award, Consumer Product – Fisher Price View Master 3D Viewer

1997 – ID Annual Design Review, Product Design – Fisher Price View Master 3D Viewer

1996 – ID Annual Design Review, Concept Category – Soft Fan

The PriestmanGoode team on the rooftop of the studio's London headquarters in 2022


We’re not like every other design company. We’re employee-owned. This means every one of our team members is invested in the success of our work. 

Our international team of over 70 designers, with a range of skills and expertise, comprises some of the world’s most talented designers in their field. With headquarters in London, an office in China and clients across 30 countries, we use our global viewpoint to deliver solutions that place brands and cultures on the world stage. 

We have specialist teams for a range of disciplines from design, branding or visualisation to colour, material and finish. Project teams are always put together to ensure a breadth of expertise, experience and insight. 



CSR and design community engagement

We believe that everyone is creative and we advocate for the importance of creative education. We work with a number of institutions to nurture and inspire the next generation of design leaders:

  • Royal College of Art
  • National Saturday Club
  • Creative Education Trust

Through our work and our culture, we are committed to the UN’s Sustainable Development Goals, a framework to tackle key global challenges. We have identified six of the 17 global goals, which we actively work to address:


Sustainable Development Goal 3, Good health and Well-being

Sustainable Development Goal 9, Industry, Innovation and Infrastructure

Sustainable Development Goal 10, Reduced Inequalities

Sustainable Development Goal 11, Sustainable Cities and Communities