A United approach for a better passenger journey.

Cabin design and ground services

United Airlines

We have been working closely with United Airlines for a number years on a new brand identity and improved passenger experience from home to destination. The long-term programme includes branding, aircraft interior design and ground services.

Our designs for the Domestic fleet were developed with input from customers whom the airline invited to test seat prototypes. The new aircraft interiors are being retrofitted on the airline’s fleet of A319, A320s and many Boeing 737s and 757s.

PriestmanGoode United Airlines First Class 1

The new First Class cabin on United Airlines’ domestic fleet.


PriestmanGoode United Airlines First Class 2

The new aircraft interiors feature an innovative integrated tablet holder.


PriestmanGoode United Airlines First Class 3

Granite cocktail tray and generous in-seat storage.



Overview of the new aircraft interiors showing the Economy Plus and Economy cabin.


PriestmanGoode United Airlines gate 1

Developing United Airlines’ brand identity across ground services including airport environments.



PriestmanGoode United Airlines gate 2

‘Technology hubs’ with charging points improve passenger experience by enabling connectivity ahead of boarding the aircraft.


The new brand identity has been developed across all ground services including seats and branding panel details. This expresses United Airlines’ dedication to delivering a consistent passenger journey – down to the smallest detail.


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