A visual identity that is unmistakably Thai.

Aircraft cabin interiors

Thai Airways

PriestmanGoode has a long-standing relationship with Thai Airways International and has designed aircraft interiors in a new Contemporary Thai Style for the flag-carrying airline for application across its entire fleet. Initial designs for the First Class cabin were unveiled in 2013 on board the B747, and the Royal Silk and Economy cabins in 2014 on board the airline’s B777.

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The aircraft interior design for the new Economy Class is inspired by the energy and vibrancy of Thai street markets. Tones of oranges and purples on seats and curtains are used with metallic yarns to reflect the iridescent effect of traditional Thai silks.

Bespoke artwork for brand panels was developed with Thai artist Panya Vijinthanasarn.


The identity for the aircraft interiors of THAI’s Royal Silk Class was inspired by Thai Hospitality and looks sophisticated and elegantly corporate.

Extended seat furniture in the Royal Silk Class aircraft cabin increases aisle side privacy. Ambient lighting has been integrated into the seat to enhance the passenger experience.


PriestmanGoode has created a new cabin identity that reflects our rich culture and heritage. The New Thai Contemporary Style is a skilled interpretation of Thai contemporary culture that will appeal both to Thai and to international passengers.

Chokchai Panyayong, THAI Senior Executive Vice President

Aircraft seat controls have been redesigned to be more intuitive, and placed to allow passengers to view and operate from all seat positions.


The B747 First Class cabin interior design is inspired by Thai spa retreats and offers the height of luxury, tranquillity and calm.



A customised and exquisite cabin concept.

The DesignAir

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