Excellence is in the details.

A330 Business Class & Economy

SOUTH AFRICAN AIRWAYS

PriestmanGoode has designed new aircraft cabin interiors for South African Airways’ widebody fleet of A330-300 aircraft.
 
The new aircraft interiors build on the brand identity and design language that PriestmanGoode developed for the airline’s short haul fleet in 2014. The designs for the A330-300 fleet include Business and Economy Class cabins, as well as entrance areas, brand panels and cabin branding throughout the aircraft.
 

This new phase in the programme provides South African Airways with a continued consistent, elegant design language with subtle detailing and highlights of vibrant colour and pattern.

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PriestmanGoode South African Airways A330 Entrance

The entrance area continues the brand and design language developed for the airline’s A320 fleet.

 

PriestmanGoode South African Airways A330 Business Class Cabin Front

The Business Class cabin features a custom Thompson Vantage XL seat.

 

PriestmanGoode South African Airways A330 Business Class Cabin Back

PriestmanGoode South African Airways A330 Business Class Seat 2

Monitor shroud designed to give the seat a more domestic appearance.

 

Monitor shroud includes a soft stowage/stand for tablets.

 

PriestmanGoode South African Airways A330 Business Class Seat 1

Fabric-upholstered seats provide a more comfortable environment for long journeys. The cocktail table seamlessly integrates with the rest of the seat.

 

PriestmanGoode South African Airways A330 Business Class Seat Detail

PriestmanGoode South African Airways A330 Business Class Storage 2

Personal stowage shroud designed to create a distinct look and integrates seat features such as passenger reading light and seat controls.

 

Personal stowage area designed for passenger items such as watches, mobile phones etc, as well as for notebooks/small laptops.

 

PriestmanGoode South African Airways A330 Business Class Brand Panel

Pattern was central to the materials and finishes across the aircraft interiors, as seen here on the cabin wall and brand panel.

 

PriestmanGoode South African Airways A330 Business Class Seat 3

The colour palette contrasts the dark anthracite of contemporary South African architecture and cityscapes with the rich tones of winter sun and earthen landscapes.

 

PriestmanGoode South African Airways A330 Business Class Seat Detail 2

PriestmanGoode South African Airways A330 Business Class Seat Detail 3

Branded elements extend to reveal details, feature stitching and custom designed amenity kits.

 

PriestmanGoode South African Airways A330 Economy Cabin

The Economy Class cabin features a custom seat upholstered in fabric with a bespoke pattern inspired by contemporary African crafts.

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