LATAM Airlines Group
Following the merger of Chile’s LAN Airlines and Brazil’s TAM Airlines, we created an onboard experience that reflects both brands and the South American continent through a memorable cabin with personality. Our aircraft interior design provides LATAM Airlines Group with a consistent brand identity across its fleet.
Following an extensive research trip on the South American continent absorbing local scenery, culture and heritage, we condensed a multitude of sources into an elegant natural palette for the aircraft cabin interiors with bright, vivid highlights.
Bespoke artwork for a range of brand applications throughout the aircraft interiors, including entrance areas, bulkheads and magazine pockets
Wooden floors and wood effect foils reflect the Amazon and the prominence of wood in South American design.
Working with flag-carrying airlines is about exploring all the often forgotten passenger touch points throughout the cabin and injecting these with a sense of identity.
Luke Hawes, PriestmanGoode
Conceived by PriestmanGoode, the new domestic cabins feature another refreshing and culturally sensitive design.