PriestmanGoode & Geven Announce Creative Partnership for Next Generation Business Class Seating
PriestmanGoode and Geven are redefining the aircraft cabin experience, focusing on their next-generation Business Class seating, with a shared ambition to create best-in-class products that put passenger comfort and space at the forefront. Building on a successful five-year collaboration delivering Geven’s Economy and Premium Economy platform products.
London, 14th April 2026 – PriestmanGoode and Geven have announced a creative partnership to design a new generation of Business Class seat products. Unveiled at Aircraft Interiors Expo in Hamburg, the collaboration marks PriestmanGoode’s role as Geven’s innovation partner across its evolving seat portfolio. In a market like Business Class, often perceived as almost static and fully explored in terms of novelty, Geven intends to send a clear message: there is still room for creativity and innovation. The partnership supports Geven’s expansion into the longhaul Business Class market, focusing on the development of innovative, next-generation seating and marking a significant step in the company’s continued growth.
Every detail is considered, from layout to materiality, to create a more intuitive Business Class experience. The design prioritises enhanced living space and comfort, introducing new features that respond to evolving passenger needs. High-quality, sustainable materials, crafted in Italy, support a refined and responsible finish, while Italian design heritage and rigorous material selection elevate the overall experience.
The platform is being developed with flexibility in mind, enabling Geven and PriestmanGoode to tailor the products across different aircraft types and services, while maintaining a consistent, high-quality design standard.
The result will be a cohesive family of aircraft seating that reflects the strengths of both companies, combining Geven’s manufacturing precision with a refined and contemporary design language shaped by PriestmanGoode, and delivering a best-in-class Business Class product offering for airlines and passengers alike.
“Geven’s ambition to push into new markets, combined with their manufacturing heritage, makes this a natural creative fit. Our role is to bring clarity and purpose to every design decision, creating next-generation Business Class seating that prioritises passenger comfort and experience, introduces new spatial flexibility, and sets new standards for premium air travel.”
Luke Hawes, Founding Director, PriestmanGoode
“Our collaboration with PriestmanGoode represents far more than the development of a new product. It is a defining milestone in Geven’s journey. It is a clear signal that even in established, static markets, we can drive meaningful innovation and deliver distinctive experiences. Having built a strong presence in economy class across both short- and long-haul, as well as in premium economy and single-aisle business class, we are now ready to enter a new phase of growth. This full-flat Business Class seat is not merely a step forward; it is a clear statement of where we are heading as a company, shaping the future of the passenger experience through design, technology, and partnership.”
Alberto Veneruso, Managing Director, Geven
About Geven
Geven is an aircraft seats and interiors supplier based in Naples, Italy. Reliability, dedication and professionalism make Geven an undisputed and renowned player in the circle of great leaders in the aircraft seating and interiors manufacturing industry. By constantly innovating, and refining engineering acumen and industrial progress Geven continues to grow.
