Transformative design, from the big picture to the small details

“It has been a pleasure to work with PriestmanGoode on this project and the reveal of the design is a key milestone of our modernization program which seeks to transform passenger rail service in Canada. Our new fleet will offer a more comfortable, accessible and sustainable travel experience to our passengers.”

“Our partnership with PriestmanGoode has allowed us to create a space for our members to flourish. We hope Olive will help enhance personal development and learning as well as minimise social isolation for our members.”

“PriestmanGoode worked closely with us throughout the process, to understand our needs and to create a new brand identity that was respectful of our much-loved existing identity and reflected our vision for the future.”

“This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

“When was the last time you watched an aircraft taxi past and thought: Ooh, that’s a hot bit of graphic design?”

“HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach.”

“We have completed an extensive project with PriestmanGoode – across many touchpoints and many locations – that considered every detail of the products and services. Our customers love this new seamless experience and we can see their appreciation from our satisfaction measurements.”