NEW TUBE FOR LONDON
We can reveal that we are working with Transport for London on the design vision for the New Tube for London, the next generation deep level underground trains for the Piccadilly, Bakerloo, Central and Waterloo & City Lines.
Launching our design at an event with Mike Brown and the Mayor of London, Paul commented: ‘TfL wanted the New Tube for London to celebrate the great history of transport design in London, whilst acting as a beacon of innovative 21st century public transport. We took inspiration from iconic London landmarks and key attributes of British design to create a tube that is beautiful, simple, functional and maintainable.’
London’s Tube is one of the most iconic trains around the world. We are proud to have designed something that it is part of the very fabric of London life, celebrating all that’s great about London’s environment; cutting edge technology, rich history and diversity. The New Tube for London will take the city into the future by enriching the everyday journey of its passengers.
BRIGHT IDEAS TO MAKE LIFE BETTER
To coincide with the London Design Festival this week, we have curated ‘Bright Ideas to Make Life Better’ in our new Great Portland Street building in Central London. The exhibition aims to show the breadth of application of design and the ways in which contemporary designers are finding solutions to help us towards a more sustainable future.
For further information go to our designated website brightideastomakelifebetter.com, where we’ll be posting details and pictures from the exhibition.
We’ve just moved into our fantastic new headquarters in Central London. Right next to Oxford Street and Regents Street, our new building features a brand new showroom – which we invite you to visit during the London Design Festival this September to see our Bright Ideas to Make Life Better exhibition – four floors of studio space and a beautiful roof terrace. Overlooking some of London’s greatest architectural landmarks, Our new studio is an oasis in the heart of London’s West End.
Our new address is -
150 Great Portland Street
London W1W 6QD
Our new number is -
+44 (0)20 7580 3444
Please update your address books.
EMBRAER E2 JET INTERIORS
Our new single aisle cabin for Embraer was unveiled yesterday with a full size mock up at the Farnborough Air Show. The designs offer a clean, contemporary cabin that not only enhances passenger experience, but significantly improves efficiency and maintenance for airlines and leasing companies alike.
The cabin has been very well received, both by industry and press, with stories already on Aircraft Interiors and The Designair, who called our individual passenger focused PSU the ‘best PSU we’ve seen in years’.
Click the icon below for our full press release.
Our designs for the World View Experience capsule, which will take passengers on flights to the edge of space, have just been awarded a prestigious IDEA Award from the Industrial Designers Society of America.
The annual scheme celebrates the best designs from around the world with particular emphasis on innovation, benefit to the user and societal, environmental, cultural and economic responsibility.
Congrats to our Nightriders who cycled 100km on Saturday for the charity Motivation. A smaller team of fair-weather cyclists cycled 60km, along with the founder of Motivation, the inspiring David Constantine. So far our Nightriders have raised 7000 GBP, which will provide 40 wheelchairs for people in need, offering them a new, mobile life. Well done and thanks to all those who have supported their efforts.
Our new designs for Air France First Class have just been released.
The exclusive La Premiere cabin has four individual suites on board the airline’s long-haul B777-300. Each suite offers optimum privacy in complete comfort.
Each seat converts into a fully-flat bed over two metres long. Fully retractable armrests offer a vast space 77cm wide. Thick curtains enable passengers to tailor their environment and decide whether to be totally isolated or just partially. Once closed, passengers can feel completely at home in a luxurious 3 sqm environment. A comfortable ottoman opposite each seat enables passengers travelling together to sit and socialise or dine together.
Designed in partnership with Brandimage, the suite features a host of rich textures and materials and a bespoke designed reading light, providing all the comforts of home on board the aircraft.
We are delighted to have won a prestigious Queen’s Award for Enterprise in International Trade in recognition of our global growth over the last three years.
We would like to take this opportunity to thank both our clients and our designers. It is thanks to their loyalty and to our brilliant teams, both in London and in our China office that we have been able to grow in such a strong and sustainable manner.
THAI CONTEMPORARY STYLE
Our new cabin interiors for Thai Airways International have just been released. The new Business and Economy class cabins onboard the airline’s B777 follow the First Class cabin interiors we designed for its fleet of B747, which were released last year.
Luke Hawes talks about the interiors: ‘We wanted to create a visual identity that was unmistakeably Thai. The new designs present a contemporary Thai style, which embodies authentic Thai traditions with an incredibly sophisticated palette of colours and finishes reflecting this rich culture’.
Our work with the airline continues as we design ‘Thai Contemporary’ custom interiors for application on different aircraft types.
WORLD WATER DAY
Today is World Water Day, and sees the release of the new Waterpebble Interactive, designed by Paul. Made in the UK, the new Waterpebble uses advanced electronic sensor technology to measure the amount of water going down the plughole and gradually helps you reduce your water usage in the shower. The new Waterpebble comes in four colour options, is 100% recyclable and has a battery life between three and seven years, and up to 15 years standby. www.waterpebble.com
SOUTH AFRICAN AIRWAYS
Our designs for South African Airways have been released on the airline’s fleet of A320 aircraft. Director Luke Hawes comments ‘Designing for national airlines is the closest you can come to branding a country. Condensing the culture and heritage of such a vast continent into a concise visual language was challenging, but we’re delighted with the result.
‘The new look is one of sophisticated elegance with colour, pattern and material highlights, and puts South African Airways in a position to compete with the world’s most stylish airlines. The timeless interior displays confidence and comfort. Its design reflects the nation, which will appeal both at home and globally, and offers great commitment to the passenger experience’.
Paul was in Poland last month to christen one of the most advanced automated free-form tube-bending machines which is now making the new Priestmangoode Triarc radiator. The machine allows multi directional complex curves to be produced in a single process. This new technology opens up a host of exciting design opportunities that only a few years ago were not possible. Paul is currently working on a series of designs for the British manufacturer ‘Iconic’ using this new enabling technology.
CHINESE NEW YEAR
Wishing all our friends and colleagues in China and around the world a happy and prosperous Year of the Horse
What promises to be the busiest year yet for our studio has got off to a great start with our First Class cabin for TAM Airlines winning what is highly regarded as the most prestigious industry award: the Travel + Leisure Design Award for Best Transportation.
CREATIVITY IS GREAT
We have joined a new task force of the UK’s top 100 creative sector SMEs set up by UK Trade & Investment to win £500 million worth of high value overseas contracts in the next three years.
Business Secretary Vince Cable said: “The growing appetite for British design offers many opportunities for innovative firms to boost their overseas trade and attract new investment.“From airport interiors to ground-breaking medical devices and design exhibitions, the creative industries account for around £1 in every £10 of the UK’s exports and are crucial to building a stronger economy. With new support from UKTI, we want to help creative SMEs access more high value supply chain opportunities across the globe.”
JOURNEY TO THE EDGE OF SPACE
We’re delighted to be working with World View on their project to take passengers on balloon flights to the edge of the Earth. We’ve designed a concept capsule, which will take passengers to the edge of space where they will be able to observe the curvature of the Earth.
Nigel Goode says: ‘This is a dream project to work on. It’s incredibly exciting to be part of this nascent industry, defining the experience of premium space travel. Inspired by our work designing luxury aircraft interiors, our design vision focuses on enhancing comfort onboard the capsule to create a truly transformative human experience.’
Scroll down to view our animation of this extraordinary journey.
NEW SEAT DESIGN FOR UNITED AIRLINES UNVEILED
Our latest work in aviation and aircraft interior design has just been unveiled.
The new Signature Seat Design for United Airlines offers a sophisticated, modern look with bold elements including multi-tonal leather seat covers, distinctive double stitch patterns, sculpted contouring and the introduction of a new United-branded tag.
United Airlines plans the new design to be on more than 60,000 seats on more than 500 aircraft.
CSR SIFANG GLOBAL CREATIVE DIRECTOR
Paul Priestman has just been appointed Global Creative Director for CSR Sifang, one of the world’s largest rolling stock manufacturers. This is a significant endorsement, not just for our studio, but for the design industry at large. Paul comments: ‘That such a large company is publicly acknowledging the importance of design is a significant step for the industry in China: it recognises the value of design as intrinsic to the success of global companies today.’
WHAT TRAINS CAN LEARN FROM PLANES
With so may countries investing in high speed rail at the moment, Global Rail News asked Paul to write a comment piece on what trains can learn from planes to ensure the best possible passenger experience for the future of rail travel. Read the full article here.
Our Air Access concept has just been awarded a prestigious IDEA Award from the Industrial Designers Society of America. The annual scheme celebrates the best designs from around the world with particular emphasis on innovation, benefit to the user and societal, environmental, cultural and economic responsibility.
Earlier this year, Air Access was shortlisted for the Design Museum’s Designs of the Year Award.
PARIS AIR SHOW
Paul is in Paris this week for the Paris Air Show -the largest aviation and aerospace industry event in the world -where our appointment to design interiors for Embraer’s new fleet of commercial aircraft E-Jets E2 has just been announced. The contract will see us design the complete passenger cabin, including all interior architecture as well as seating across all classes.
This is the latest project in a long-standing relationship with the Brazilian firm, and follows our designs for the manufacturer’s range of executive jets, Lineage 1000.
BUILDING FOR GROWTH
Kirsty Dias, Chris Parker and Ben Rowan have just been appointed Associate Directors here at Priestmangoode.
Over the last few years, we have worked on some of the biggest projects in the world of travel and transport, and experienced strong positive growth and opportunity, created by the demand for 3D design internationally and our own talent and expertise. As we embark on a new growth strategy, we have restructured our company to enable each designer to focus on his/her area of expertise.
The new Associate Directors are at the heart of this restructure and will help facilitate international expansion and handle increasingly large projects.
Also key to the restructure is Nick Moyes who has been made Creative Lead.
THE DAVOS OF THE RAIL INDUSTRY
Last month, Paul chaired the design session at the Eight International Rail Business Forum 1520. The event – the largest rail conference in the world – takes place each year high in the mountains above Sochi, Russia, home of next year’s Winter Olympic Games. The conference, known as the ‘Davos of the rail industry’, sets the agenda for the future of rail travel.
REINVENTING THE TRAIN
Paul was recently interviewed by The Economist for a feature article on the future of rail travel in the magazine’s Technology Quarterly supplement. Published today, the special issue features our Moving Platforms concept on the cover.
‘Railways are the way forward’ says Paul. ‘We just have to think differently about them’. Read the feature in full.
We’re delighted to be working with Paragon Space Development Corporation on Inspiration Mars. As designers, space travel has always fascinated us, so we’re very excited to be involved in such a groundbreaking project.
Click here to read more about Inspiration Mars Foundation and the planned manned mission that will see a couple go on a 501 day roundtrip to Mars in 2018.
BREAKING AWAY FROM THE MOULD
Paul was in New York last week for the launch of Norwegian Cruise Line’s newest ship, Breakaway. She weighs in at a massive 146.600 tons, is 1062 feet long and has 18 decks. A crew of 1640 looks after just over 4000 passengers.
We designed all staterooms, mini-suites and cabins on the ship. Our designs move away from traditional cruise ship interiors and offer passengers a high end look more akin to a modern New York apartment.
TAM FIRST CLASS WINS BEST CABIN INTERIOR
Our First Class cabin for TAM Airlines won the award for Best Cabin Interior last Friday at the annual International Yacht & Aviation awards. Held in London and voted for entirely by the public, the awards celebrate the best luxury yacht & aviation designs from the past year.
Find out more about the awards here
DESIGN FOR THE SOCIAL GOOD
Head down to the Design Museum before 7th July for the Designs of the Year exhibition and see some of the most inspirational designs of the last 12 months. You’ll find our Air Access seat, which was shortlisted in the Transport category, in the section showcasing design for the social good.
Photography courtesy of Luke Hayes / Design Museum
CHINESE NEW YEAR AT NUMBER 10 DOWNING STREET
Last week, Paul was invited to No 10 to celebrate UK-China relations at a Chinese New Year Downing Street reception.
In 2010, Paul accompanied the Prime Minister on a trade delegation to China. Priestmangoode has since opened its first overseas office in the country, and last year received the inaugural Windsor Award for Excellence in Export of British Services to China by the British Chamber of Commerce. Left: Paul Priestman speaking to the Prime Minister and Lord Marland, former Business Minister and current Trade Envoy.
HAPPY CHINESE NEW YEAR 2013
Wishing all our friends in China and across the World a prosperous Year of the Snake.
LOOKING FOR THE WORLD’S BEST DESIGNERS.
HOME AWAY FROM HOME
We recently completed a cabin re-design for Brazil’s national air carrier TAM Airlines. Luke Hawes, director at Priestmangoode and head of the TAM project explains: “Our work for TAM is crucial to their brand development, giving them the customer experience they need as they move up to become a major international carrier. The designs, which are being rolled out across the entire fleet, present TAM as an important international player and give them the tools they need to compete with the world’s other major international carriers.”
The First Class cabin, which was unveiled last week, offers the most comfortable cabin in the sky. Hawes continues: ‘Our concept was to design a ‘Home away from Home’, moving away from hard finishes and creating a softer, luxurious cabin more in keeping with high-end interior design. The cabin comprises four seats designed as beautiful pieces of free-standing furniture. The two central seats have a feature sofa that replaces standard footstools, offering a relaxed and comfortable social setting for passengers travelling together.
EVENING STANDARD’S 1000 MOST INFLUENTIAL PEOPLE 2012
Paul Priestman has just been voted one of the 1000 Most Influential People of 2012 by London’s leading newspaper, the Evening Standard. The movers and shakers from art, design, sports, business and politics, gathered last night at Burberry’s flagship store on Regent Street. Sarah Sands, editor of the Evening Standard, commented: ‘Our role is to represent the best of London. [Tonight is a celebration of] everyone that’s made London great.’ www.standard.co.uk
DISPATCHES FROM THE EAST
Roland Boal, head of Priestmangoode Design China, writes a regular column for leading design blog Core 77. ‘Dispatches from the East’ gives insight into the working culture in China and the country’s emerging design industry. His latest piece explores the business of opening ceremonies, looking at everything from this summer’s Olympics to the opening of trade fairs and last week’s Beijing Design Week. Click here to read the column in www.core77.co.uk
GLOBAL DESIGN FORUM
The London Design Festival is in full swing this week. Paul is speaking at the Global Design Forum today about Future Thinking, giving insight into the interdisciplinary approach Priestmangoode takes to design and innovation.
For updates throughout the day, follow #gdf12 on twitter.
BRITISH CHAMBER OF COMMERCE AWARD FOR EXPORT
On Monday 17 September, the British Chamber of Commerce Link to China awarded Priestmangoode the inaugural Windsor Award for its outstanding achievements in Export of British Services to the Chinese Market. Mr Qiu Jibao, Vice-Chairman of the China Chamber of International Commerce, presented Paul with the award at a 200-strong ceremony at the UK China Business Summit.
As Paralympic athletes arrive in London this week, few of us ask ourselves how they travelled here. We have been thinking about the issue, and have designed a concept that will transform air travel for passengers with reduced mobility (PRMs).
Air Access is a concept that facilitates air travel for PRMs by enabling an easier transition from gate to aircraft. The ingenious design aims to reduce the indignity and discrimination that PRMs face when travelling by air.
Air Access was recently featured on CNN news channel.
Click here to see the programme.
DESIGN IS GREAT
The British government has produced a short film to promote the UK creative industries around the world. ‘Design is GREAT’ features Paul Priestman alongside other design luminaries Sir John Sorrell, Sir Paul Smith, Burberry’s Creative Director Christopher Bailey and Jaguar’s Design Director Ian Callum. Made by the talented team at Mother, the short film sees these leading figures of design and innovation talk about how diversity and the cross-pollination of disciplines has made Britain one of the most creative places on Earth.
FLYING THE FLAG
These last ten days have not just been about sports. They have highlighted British excellence in design and the creative industries. Events like the British Business Embassy showcase the groundbreaking British designers and companies that lead the way in innovation around the world. We are proud to be involved with these events and fly the flag for British design on the global stage.
Left, our Hot Hoop radiator for Bisque undergoes a timely revamp
Paul was recently interviewed by design critic Giovanna Dunmall for Intersection Magazine, one of the leading publications on vehicle and transport design. The interview focuses on various aspects of our work including the passenger experience, culturally sensitive design and our recent high speed rail concepts. To read the full article, click here
RSA STUDENT DESIGN AWARDS
Priestmangoode has sponsored a student award for the Royal Society for the encouragement of Arts, Manufactures and Commerce, offering a work placement at our London studio to one of the country’s most promising young industrial designers. The winner was announced earlier this week at the society’s headquarters in London. Congratulations to Richard Watters, a final year Design for Industry student at Northumbria University, who will join us later this year. His re-design of the UK National Rail ticket was simple, clear and intelligent.
Over the last ten years, we have worked on a number of projects for Malaysia Airlines, a five star airline renowned for its hospitality and impeccable service. Our most recent work for them has just been completed. On 2 July, the airline launched its first Airbus A380 service, joining the elite group of airlines to fly the world’s largest and most eco-efficient airliner.
We designed the cabin interiors across all three classes on the new aircraft. Our designs offer a seamless experience from home to destination, with references throughout to the airline’s brand identity and colours.
Passenger experience lies at the heart of our design, which provides the most comfortable journey yet. The cabin interiors act as a backdrop to the airline’s Malaysian Hospitality. The design throughout all three classes is simple, elegant, understated and tailored to meet the most discerning passengers’ needs. The First Class cabin for instance includes a 40” wide fully lie-flat bed – amongst the widest in the sky. We also designed all GUI systems onboard the aircraft, for a truly integrated brand experience.
Malaysia Airlines’ A380 has a capacity of 494 seats, comprising of 350 economy and eight fully-flat first-class seats on the main (lower) deck, and 66 fully-flat business-class and 70 economy seats on the upper deck.
Our work was recently featured in B.Inspired magazine, a leading Scandinavian publication that aims ‘to inspire to the best of contemporary living by tapping into the minds of people [they] call visionaries’. The article focuses on our concept work, the need to find sustainable transport solutions and our vision for the future of travel. Click here to read the full article
A BRAND NEW AIRCRAFT
We were in Frankfurt yesterday to see Lufthansa receive delivery of the first ever Boeing 747-800I for which we’ve designed the First and Economy class cabins. Our interiors follow the work that we did on Lufthansa’s flagship A380 last year and aims to consolidate the leading airline’s brand across all its products and services.
LEADERS IN BUSINESS AVIATION
Luke Hawes was interviewed in this month’s issue of Business Jet Interiors magazine in a special feature on leading European designers in the VIP aviation industry.
Read the full article here http://viewer.zmags.com
To view a walk-through of our cabin interior concept for the Embraer Lineage 1000 Jet, click here https://vimeo.com
This Sunday, 22 April, is Earth Day. The recent drought brought to light the importance of saving water – the world’s most precious resource. Our Waterpebble can help you reduce your water consumption in the shower and your energy bills as well, helping you do your bit for the environment. To read more about Earth Day go to www.earthday.org
AIRCRAFT INTERIORS EXPO
Aircraft Interiors Expo: one of the busiest weeks of the year for us. The expo is the largest and most important event in the aviation industry and nearly half our team is out there this week. This year also debuts a new conference: Cabin Innovation and Strategies for the Future, where Nigel Goode will be holding a session on innovation across the passenger journey. For more info go to
LIGHTING THE GATEWAY TO THE OLYMPIC PARK
Our Sorento light, originally designed for Cambridge City Council and manufactured by DW Windsor, is now installed all around Westfield Stratford, the Gateway to the Olympic Park in East London. Installed in all of Westfield’s outdoor public areas, Sorento is lighting the way as part of the largest urban regeneration project in Europe.
HOME OF THE FUTURE
Waterpebble just featured in Channel 4’s ‘Home of the Future’, which explores innovations around the home and how our lives may look in a few years time. Waterpebble featured as one of the key gadgets to help save water - the world’s most precious resource and was described as ‘one of the house’s most innovative gadgets’.
Scroll to 36 minutes to view the Waterpebble www.channel4.com
EVERYTHING FOREVER NOW
Paul is in Thailand this week, taking part in a symposium at Everything Forever Now, an exhibition organised by the British Council and Thailand Creative & Design Center. Curated by Henrietta Thompson, the exhibition, which features our Moving Platforms concept, showcases new approaches and innovations in sustainable design.
HIGH DEFINITION TRAVEL
Paul was recently interviewed by one of the leading US travel experts, Rudy Maxa, on his radio show. In a special programme about the passenger cruise industry, Paul talked about our work in the sector, our award-winning studio cabins for Norwegian Cruise Line and innovation in the passenger shipping industry. Listen to the interview here http://rudymaxa.com
Also hear an earlier interview here http://rudymaxa.com
BBC2 is currently showing a documentary series on the London Underground called ‘The Tube’. It’s an insightful programme into one of the busiest metro systems in the world. We were delighted to see the station entrance canopy we designed for Transport for London – which can you find at Bond Street and Blackfriars stations – featured in Monday’s episode: www.bbc.co.uk/iplayer
THE ROAD TO RIO
Waterpebble features as one of the green initiatives around the world to help people gently reduce their carbon footprint. CNN is running a series of features about behavioral economics – ‘nudges’ that gently influence behavior without using force or incentives – ahead of the Rio +20 Earth Summit in July.
Click here to read the full story http://edition.cnn.com
GROWING BY DESIGN
‘Design in the DNA – How a design ethos can drive business growth’ is a report on design and economic growth by the Economist Intelligence Unit for UK Trade & Investment. Paul took part in a series of panel discussions organised around the report. Click here to view highlights from the talk in Sao Paulo, filmed during Brazil Design Week.
To download the full report go to ukti.gov.uk/uktihome
MONOCLE 24: DESIGN IN HEALTHCARE
Our Recovery Lounge was recently featured on Monocle 24’s radio show, Section D, in a special about design in healthcare. Paul talked about our concept for the future of healthcare and the ways in which this industry can learn from other sectors like transport and hospitality to improve the patient experience and the recovery process.
Moving Platforms featured on ITV’s hit children’s TV show ‘The Cool Stuff Collective’ on Christmas Eve. The show, which airs every Saturday morning, features the latest news in design and innovation and aims to educate and inspire the next generation. Headlining the ‘cool news’ section of the programme, Moving Platforms was designated as a ‘super cool’ future idea.
Click here to watch the show http://www.itv.com/itvplayer/video
FLYING THE FLAG
Lord Marland, Chair of the UK Business Ambassador’s Network recently commented on our contract with Thai Airways International saying “This groundbreaking deal not only demonstrates the sheer brilliance of Priestmangoode, but it also reinforces why the UK’s creative industries sector is one of the largest and most dynamic in the world.”
Our work for Thai Airways International is now well underway. Shown here is our livery design for the carrier’s new budget sub-brand Thai Smile.
ON THE MOVE
Host Ayesha Durgahee said of our concept: ‘Moving Platforms is a radical idea… but its proponents believe it could be the right step towards the future of rail and change the way we commute for ever’.
THE FUTURE OF RAIL TRAVEL
Son Tran, our Head of Rail, spoke earlier this week at the leading industry fair Railway Interiors Expo in Cologne. While much of the event focused on technological developments in railcar interiors, Son gave a keynote address on blue-sky thinking and possibilities in rail travel.
Drawing on our work in the aviation, hospitality and product design sectors and our experience designing high speed trains around the world, he delivered an inspiring vision for the future of rail travel.
BEIJING DESIGN WEEK
Last September saw the first ever Beijing Design Week, which we visited as part of a UK creative businesses delegation. The focus of the week was on working in global markets and Paul took part in a number of panels and conferences, including a talk organised by leading design website Core 77 titled ‘Innovation Across Borders’. Also on the panel were Chris Hosmer, Managing Director of Continuum and LinYee Yuan, editor of Core 77. Photograph © Beijing Design Week
Turkish Airlines was recently awarded three prestigious Skytrax Awards, including Best Premium Economy Seat for our new design for Turkey’s national carrier. The airline also won Best Airline Europe and Best Airline Southern Europe.
Edward Plaisted, CEO of Skytrax said: ‘Turkish Airlines continues to invest in quality product and service concepts and this has been key in their success at this years awards. [These awards are] evidence that Turkish Airlines is providing passengers with a world class onboard experience.’
BBC Click - the BBC’s leading technology programme – recently featured our Moving Platforms concept.
The show, which features new developments in science and technology from around the world, included our concept as part of a feature on future mobility and shared our vision for the future of travel: a technologically advanced infrastructure network that mimics the way the internet works and enables a seamless passenger journey from home to destination. Please click here to watch
MADE BY BRITAIN
We have just been nominated as ‘Maker of New Ideas’ for the Made by Britain initiative.
Mark Field, MP for the Cities of London and Westminster nominated us saying ‘Priestmangoode is at the forefront of cutting edge design, innovation and future thinking [...] and is flying the flag for British design and industry around the world.’
Made by Britain is a project of the Associate Parliamentary Manufacturing Group designed to promote and support British manufacture and industry.
THAI AIRWAYS SIGN PRIESTMANGOODE
Last month Luke Hawes was in Bangkok to sign a four year contract with Thai Airways. We are designing new cabin interiors and service items for the airline’s entire wide-body intercontinental fleet. We’re also designing a brand new budget airline for its narrow body aircraft – a project that will see us name and brand the airline, design its logo and livery, as well as its cabin interiors, uniforms and graphic identity.
LATEST NEWS FROM AIRCRAFT INTERIORS
The new issue of Aircraft Interiors is out this week and features our latest idea for improving transit services between airports and city centres. LoungeLink is designed to make the journey more comfortable, practical and useful, especially for business travellers who use this time to work and catch up with their offices before boarding long flights. We have also contributed to an article on the development of PRM services and accessibility design in airline interiors, including the AirChair, a product developed by the charity MERU. Please click on the following links to view each article.
LOOKING FOR THE WORLDS BEST DESIGNERS
Priestmangoode is growing and we are looking to hire the world’s best designers to join our team. Download the job descriptions for the following positions:
Graduate – 3 years experience
Graduate – 3 years experience
We look forward to hearing from you.
180 LUFTHANSA CABINS IN A YEAR
PEA PUREE AND BASIL SORBET
Earlier this week, Paul had lunch at No10 Downing Street with David Cameron and the Chinese Premier Wen. An intimate lunch with a small group of business people had been organised to develop and strengthen trade between our two countries. We talked about growth, particularly in the mass transit sector where we do a lot of our work, and about our first overseas office, which opens in China at the end of the summer.
THE FUTURE OF RAIL TRAVEL
Moving Platforms is a concept for the future of rail travel.
We have been designing high speed trains around the world for a few years now. Our experience of various systems has led us to conclude that it is hugely inefficient to run a new 21st century high tech, high speed train service on a 19th century infrastructure that was invented for steam trains.
As a result, Paul has come up with an ingenious solution that can potentially revolutionize the rail industry the way the internet revolutionized the way we communicate.
Moving Platforms is a totally inter-connected rail infrastructure where local trams connect to a network of non-stop high speed trains enabling passengers to travel from their local stop to a local address at their destination (even in another country) without getting off a train.
‘I’m under no illusion this is a big idea’ says Paul, ‘but we have to think big. The world is going to a be a very different place in 10 to 20 years time and we have to think of alternative ways of travel’.
PAUL PRIESTMAN ON HOTEL DESIGN
Paul was recently interviewed by Dezeen in his role as judge on the panel at the Inside Festival and Awards. He talks about new trends in hotel design and how Priestmangoode’s transport work has enabled it to bring innovative design solutions to other industry sectors, like healthcare.
The future of mobility and transportation is at the forefront of the design and creative industries and improving passenger experience across various modes of transport a key issue. Drawing on his extensive background in designing luxury transportation environments and maximising small spaces, Paul spoke last week at the European Automotive Components Expo on how these principles can be applied to car interiors.
THE NATIONAL ART & DESIGN SATURDAY CLUB
The Sorrell Foundation’s National Art & Design Saturday Club helps young people develop their talent and explore their creative potential attending free Saturday morning classes throughout the year at their local college of art and design.Twenty six young people aged between 14 -16 spent the morning at Priestmangoode tackling the brief, ‘to improve eating and drinking on planes, trains and buses’. Working in four teams, the group brain-stormed, sketched and made models, resulting in four great presentations of their concepts. Work by the young people and 13 other groups of Saturday Clubbers will be presented at an exhibition at Somerset House from 22 June 2011.
OUR MERCURY TRAIN IN ST PANCRAS
Last night, we attended the Condenast Traveller Design & Innovation Awards at George Gilbert Scott’s magnificent St Pancras building where we picked up an award for our Mercury high speed train. The train beat a host of luxury designs to win the Transport category. ‘It’s great that a bit of public transport has won an award tonight’ Paul commented as he accepted the award. Celebrating the best in innovation and design over the last year, the awards also saw us nominated in two other categories. Our designs for the new Lufthansa A380 were nominated in the Aviation category and our stateroom cabins for Norwegian Cruise Line’s Norwegian Epic ship were nominated in the Leisure category. Here’s to a very successful year.
A BETTER-QUALITY EXPERIENCE IN ECONOMY CLASS
At the recent Aircraft Interiors Expo in Hamburg, emphasis was placed on the future of economy class cabins. With seat count a driving factor for profit, we are instead looking at ways in which materials and connectivity can be used to improve the passenger experience. Quoted in the Sunday Times recently, Luke Hawes noted: “Fundamentally, there is no more space, so what we have to do is enhance the space available by using lighter, brighter materials and creating a better-quality experience”.
AIRCRAFT INTERIORS EXPO: 5-7 APRIL 2011
Fifteen years of designing aircraft interiors have given us great insight in an industry where design has the ability to transform a business. Here at Priestmangoode, we think the future of air travel is about transforming the passenger journey into a seamless experience from home to destination and creating environments that are more flexible and open allowing for social interaction. This week, Nigel and Luke are off to Hamburg for the annual Aircraft Interiors Expo – the most important event of the year for design in aviation to see the latest developments in the industry and talk about the future of airline design.
TEXTURED LANE MOTORWAY
Paul has come up with an ingenious solution to slow motorists’ speed and ease congestion on motorways: laying a textured surface on each motorway lane varying in roughness from smooth on the inside slower lane to rough on the outside overtaking lanes. Driving for long periods in the overtaking lanes would present motorists with a less comfortable ride, subconsciously prompting them to move across to the slower lanes for the smoothest ride, reducing congestion, reducing speeds overall and improving both road safety and fuel efficiency.
On March 15th, Paul spoke at Entrepreneur Insights at Waterstone’s Piccadilly in London. Addressing a group of design professionals and graduates, Paul spoke about the importance of lateral thinking and transferability of skills in design practice today and the challenges and rewards of working in a global marketplace. Entrepreneur Insights was the first of a series of events organised by Andrew Senior Associates for the Guild of Creative Entrepreneurs.
SPRING STARTS IN MIAMI
Paul is visiting Miami this week to pick up another prestigious Travel + Leisure Award. The Jury 2011 has awarded Norwegian Cruise Line: Best Transportation for the Norwegian Epic Studios, designed by Priestmangoode. The jury including Nadja Swarovski, and Norma Kamali commented that “Single cabins are an opportunity for this industry to blossom.”
PRIESTMANGOODE’S SEAT DESIGN WINS ANOTHER AWARD
Swiss International Air Lines captured the Best Seat Design Award for SWISS First as announced by U.S. travel magazine ‘Global Traveler’.
The Global Traveler survey is an open-ended survey of its readers, conducted to determine the best in 62 travel-related categories. The new SWISS First seat designed by Priestmangoode offers an exclusive design, superb comfort, and extensive privacy.
Priestmangoode’s design for the Kingfisher business class seat has topped the poll in the 2010 Skytrax ‘World’s Ten Best Business Class Airline Seats’ and the economy seat has come in second place for the ‘World’s Ten Best Economy Class Airline Seats’. Our work for Kingfisher Airlines is a great example of extending a brand through all 3-dimensional detail, bringing the Kingfisher lifestyle and experience on-board and we’re delighted that this has been recognised by the well respected industry benchmarking organisation, Skytrax, who advise the world’s airlines on product, quality and consumer issues.
Priestmangoode was invited to participate in the ‘HOSPEX’ healthcare tradeshow in Tokyo. Our Recovery Lounge concept was exhibited alongside a selection of innovative healthcare products, as part of Axis magazines story into ‘Medicine and Design’.
EQUIP HOTEL 2010
Chris Parker our design director was invited to talk at the Equip Hotel exhibition in Paris. Drawing upon examples from Priestmangoode’s work with Accor’s ETAP and Motel 6, Chris discussed how effective product design thinking can be applied to hotel design, creating environments at low build cost whilst adding increased customer value. To read the full article from Cleverdis, please click on the following link http://www.cleverdis.com
David Hamilton our associate director was invited to speak at the Industrial Design conference in Wuxi, China, as part of the bi-annual design exhibition.
In collaboration with the British European Design Group, Priestmangoode showcased a selection of projects including the Mercury Train, Waterpebble and the making of the Turkish Airlines film.
BRITISH PRIME MINISTER’S DELEGATION TO CHINA
Paul was chosen to be a delegate on the first official visit to China by UK Prime Minister David Cameron. The delegation comprised of other senior UK Government representatives, including the Chancellor of the Exchequer, George Osborne, and the Secretary of State for Business, Innovation and Skills, Vince Cable, plus industry delegates from leading UK manufacturing companies including Rolls Royce, GKN and Shell.
Please click on the link to read about Paul’s experience of the delegation on Design Weeks blog site. http://www.designweek.co.uk
PRIESTMANGOODE RE-BRAND TURKISH AIRLINES CABIN INTERIORS
Priestmangoode’s complete re-brand of Turkish Airlines is unveiled this week as a key part of the airline’s strategy to position itself as a major European carrier. Priestmangoode delivered a complete re-design, starting with new interiors across the entire Turkish fleet. The designs will be installed in all 105 new aircraft that Turkish Airlines has on order and will be retro-fitted across their existing Airbus and Boeing aircraft. The project also included consulting on logo and livery design and translating the new cabin designs to ground services to create a consistent design language from check-in to destination.
Click on the following links to see the new Turkish Airlines and Manchester Utd advert.
PRIESTMANGOODE ON TV
PRIESTMANGOODE ON THE BBC
Priestmangoode’s Mercury High Speed Train concept was featured on last weeks BBC London News at 6 and BBC News at 10.
PRIESTMANGOODE UNVEILS PLANS FOR BRITAIN’S NEW HIGH SPEED TRAIN.
This week we are unveiling our concept for the UK’s new high speed train in a pre-emptive move to persuade the government of the urgent need to move forward as soon as possible with the project.
Paul Priestman believes that the new high speed train is vital for the future of Britain, both as the low-carbon, sustainable transport of the future and as a crucial opportunity to champion British design and engineering in an increasingly competitive global economy.
Paul believes his concept, Mercury, could be the new Great British design icon, following in the footsteps of Concorde, the Spitfire, Rolls Royce and the Routemaster bus and reawakening Britain’s authority as a global leader in design and technology.
For further information about Mercury please download the PDF below
EPIC 4TH JULY
Norwegian Cruise Line’s new 153,000 ton ship the ‘Norwegian Epic’ had its inaugural cruise and the official launch for the 4th July.
Paul was on board as it sailed for the first time from New York. The innovative Priestmangoode designed Studio Cabins and Living Room were looking good and have been very well received.
We wish all the best to the ‘Epic’.
NIGEL TALKS AT INNOVATIVE AIRCRAFT SEATING CONFERENCE
Nigel was recently in Germany talking at the Innovative Aircraft Seating Conference. He discussed the future trends and design direction of aircraft seating and the power of brand and culture through cabin interior design. His talk also outlined how effective and innovative design can save time and money while meeting the challenges of weight reduction and maintenance often faced by airlines.
This months issue of FX magazine features a profile report on Paul and Nigel, from phones to airline cabins and high speed trains; they discuss how their product design backgrounds add a uniqueness to their large scale design approach. To read the full article please visit www.fxmagazine.co.uk
LUFTHANSA A380 FLIES
Priestmangoode has designed the new flagship A380 for Lufthansa, that has just been unveiled at a global media launch in Frankfurt. Priestmangoode designed the cabin interiors across all three classes: with the First Class seat and cabin concept bringing the comfort and quality of the first class airport lounge on-board. The new designs will be retro-fitted across Lufthansa’s fleet of A330/340 and will be on-board the new B748 aircraft. For a virtual tour of Lufthansa’s A380 please click on the following link. www.A380.lufthansa.com
Australia’s Wish Magazine, has a fantastic article about Priestmangoode’s design for Accor’s Motel 6 room, “Chirpy chirpy cheap cheap”. Have a read of the full article by clicking on the PDF below.
THE HEALTH MANIFESTO
Our Health Manifesto – the first in a series of manifestos in which we examine the way clever design thinking could be employed to improve products and services – is published today.
Using our experience of working in the commercial sector, we’ve identified a number of practical ways in which design could be used to improve the health service including one great example of how, by applying the same design principles we use to create first class airline cabins and hotel rooms, we could create an intelligently designed and beautifully crafted recovery room to take the strain off the queues for hospital beds and improve quality of wellbeing during recovery.
Click here to see The Priestmangoode Recovery Lounge and to read our Health Manifesto.
PRIESTMANGOODE PICKS UP TWO AT THE TRAVEL + LEISURE DESIGN AWARDS
Priestmangoode has won two awards at the 2010 Travel and Leisure Design Awards.
Motel 6, the 1960s American icon of budget motels has picked up the award for Best Large Hotel thanks to our radical new re-design of up to 120 of its hotels, whilst our sleek new First Class Airline suite for Swiss won the award for Best Transportation.
Chosen by a panel of judges including Sir Terence Conran, Isaac Mizrahi and Michael Smith, the awards recognise the most outstanding new examples of design and architecture in the world of travel.
Both designs highlight Priestmangoode’s skill at designing quality and comfort in small spaces.
Have a look at through all the winners from the awards.
DAILY EXPRESS BUSINESS
Priestmangoode has been featured in the business section of the UK’s Daily Express newspaper.
The article outlines Priestmangoode’s ideas for the future and their significant contracts of 2009.
For the full article please click on the link.
WATERPEBBLE’S ON SALE!!
Waterpebble has gone live! It now has its own website http://www.waterpebble.com/. Here you can buy your Waterpebble, leave us some comments and check out its very own movie!
If you’re interested in saving water please have a look!
HOW TO MAKE A DIFFERENCE
Have a read of this great website ‘How to Make a Difference’ by Fran Monks.
Paul has been featured and discusses his ideas behind creating a forest in Northumberland. The website also contains some fantastic stories from some truly inspirational people.
TAM AIRLINES HIRES PRIESTMANGOODE FOR COMPLETE DESIGN OVERHAUL
TAM Airlines, Brazil’s national flag-carrying airline, has hired London-based design group Priestmangoode to undertake a complete fleet re-design following an international competitive pitch process.
The 3-year contract will see Priestmangoode re-design and detail cabin interiors across TAM’s fleet (starting with Airbus A330 /Boeing 777 and Airbus A350). A complete retro refit across the entire fleet will happen in parallel. The design process will include a re-design of all seats in all classes, galleys, stowages, and lavatories, and cabin architecture where possible.
BEIJING CREATIVE EXPO
Paul was recently in China, talking at the MOFCOM Trade Services Conference, this was part of the Beijing Creative Expo organised by the Chinese Ministry of Commerce. He was there talking about Priestmangoode’s work and recently signed long-term co-operation with Sifang, China’s largest rolling stock manufacturer, Paul recognised how much opportunity there is for UK creative businesses in China if we see them as potential partners, not future competition.
A FIRST FOR SWISS!
Monocle’s Travel Top Fifty 2009/10 picks Priestmangoode’s design for Swiss Airlines as Best New First Class Cabin.
PRIESTMANGOODE SIGNS LONG-TERM CONTRACT WITH SIFANG LOCOMOTIVE
In an historic long-term agreement Priestmangoode has been selected to work with China’s largest rolling stock company Sifang to design the flagship trains that will run on the country’s new high speed rail network. The contract also outlines an 8-year design co-operation between the two companies that will see Priestmangoode work with Sifang’s in-house design team to help them develop their design understanding of the global marketplace as the company expands its ambitions outside of China.
PAUL GIVES A TALK ABOUT DESIGN….IN A GREENHOUSE!!
On Tuesday 22nd September, as part of the London Design Festival, Paul gave a talk about UK Design in a Global Marketplace. It took place in the world’s only bookshop in a greenhouse at the Wapping Project in East London. Paul’s presentation was part of their speakers programme which has also included Jeanette Winterson, Edna O’Brien, Ally Cappellino and Tracy Neuls.
Read here about Priestmangoode’s new design work for Accor’s Etap brand in Sleeper magazine.
TURKISH AIRLINES FLY
Read about our new redesign work for TURKISH airlines in UK’s Design Week.
Underneath the new 153,000 ton, 19 deck Norwegian Epic. This shot was taken by Paul just a few hours before the dry dock was flooded and the ship sailed for the first time. She is scheduled to sail year-round from the Caribbean to Miami from summer 2010 with Priestmangoode’s revolutionary Studio cabins and Living Room space. See what the Miami Herald has to say …
WATER PEBBLE IN THE TELEGRAPH
Read here about how the Future Friendly Award helped in the development of our latest water-saving product.
SORENTO LIGHT LAUNCHED
A new street light fitting called Sorento designed by Priestmangoode and Speirs and Major Associates is the culmination of creative thinking and technical expertise. Sorento provides contemporary post top lanterns and column solutions, which are equally at home in a historic or contemporary environment. The design conceived by Priestmangoode and Speirs and Major Associates originally grew out of proposals for Cambridge City Centre, this has since been further refined to suit a wider range of public spaces.
Priestmangoode were delighted to receive an award at the European Hotel Design Awards last week.The European Hotel Design Awards, now in their 11th year, is Europe’s premier event of its kind and, this year, was extended to cover 17 categories. The results reflected the truly pan-European achievement of hotels and their architects and designers as well as the exciting diversity that characterises today’s hotel industry. Priestman Goode received the award for best interior design for standard branded guest room for their work on the Etap brand.