Route to Zero – PriestmanGoode’s Sustainability Toolkit
A strategic framework that embeds sustainability throughout the design and innovation process. Route to Zero ensures that environmental responsibility is not an afterthought but a guiding principle from brief to delivery, aligning stakeholders and unlocking opportunities to reduce, reuse and rethink.
Today’s Challenge: why does sustainability get sidelined?
The shortfall of today’s linear innovation is that sustainability can often get lost along the design process. Although introduced to projects with good intention, sustainability is frequently treated as a line item in a brief instead of a constant influence on decision making.
Each stakeholder within product innovation has different needs and visions of the requirements they would like the end product to meet. As a result sustainability often becomes diluted, and there is a lack of clarity on who is responsible for driving sustainability and making the first move.
Even though we are seeing a desire to do the right thing, there is an apprehension around changing product development processes due to risk, time, complexity and cost. As a result the consideration of a product’s impact on the wider systems it sits within can get forgotten.
What is needed is an embedded strategy that advocates, practices and realises sustainable innovations and circularity throughout the design process. Sustainability can no longer only be an input into the brief, it must be an underlying thread that is consciously considered throughout.
Based on our experience and learnings at PG, we have developed our own framework: Route to Zero.
Change starts here
Route to Zero is PriestmanGoode’s sustainability initiative that is embedded into our strategy and throughout design development to help clients envision future sustainable travel experiences. Developed through years of practical experience, the framework aims to ensure sustainability remains a conscious priority from discovery to delivery.
With 11 categories to explore, our Route to Zero cards are designed to be used as prompts in discussions and workshops to help stimulate conversation and ideas around how we can design more sustainably throughout the design process.
The approach begins with aligning stakeholders by intercepting multiple perspectives to reframe briefs. Throughout development it encourages insight and inspiration from across sectors to support scoping, ideation and reviews that challenge teams to explore how we can reduce, reuse and rethink solutions.
As a supporter of the Design Council’s Skills for Planet mission which aims to upskill 1 million designers with green skills by 2030, PG is sharing our Route to Zero toolkit as an example of how we can accelerate action and equip the design industry to create a more sustainable future.
Download our Route to Zero toolkit here
Route to Zero is not an add-on. It is a mindset, an embedded practice and a catalyst for the design industry to accelerate meaningful action and deliver solutions that work for people and planet.
Get in contact to discuss how we can support you with your sustainability initiatives and learn more about our Route to Zero workshops and facilitation.
