PriestmanGoode has extensive expertise in livery design, having created liveries for all modes of transport, including airplanes, high speed trains, metro and autonomous vehicles.

Livery design is a truly iconic element for any brand, even more so for national brands that represent or capture the spirit of a nation. Our livery designs are handled by our Branding + Graphics team, who work closely alongside our team of industrial designers, product designers and vehicle designers. This congregation of disciplines under one roof means we’re expertly placed to understand how to apply livery design successfully, how to use graphics to outline or highlight a particular vehicle aspect or design feature. Our experience and technical knowledge means that we are able to deliver highly creative designs that work within the constraints, budgets and timelines of any program. We will then work with our team of visualisers to bring these ideas to life through CGI and animation, providing photo-realistic representation of the future livery design in a real life context, which can be used both for internal stakeholder engagement as well as external communications and advertising.

Aegean airlines flying above the sea
Hands pointing at different print outs laid out, showing the new Aegean Airlines brand elements, including logo, patterns and colours
Two designers looking at typography details of the new Aegean Airlines brand
A detail shot of the Aegean Airlines Neo wing tip with the Aegean logo seen through the aircraft cabin window

Among our key capabilities is developing liveries that can be adapted to a wide range of vehicles. For instance, we develop liveries for airlines where the livery will need to be adapted to a wide range of aircraft types, as well as for passenger and cargo use. We adapt our designs to ensure a unified visual language across every vehicle to ensure you have a consistent brand representation across your entire business. While the majority of our livery designs are created for long term use, we can also create temporary liveries to coincide with major cultural or sporting events, as well as celebration liveries.

Design development of VIA rail livery
The new fleet VIA train shown in a vast empty landscape
The front of the VIA new fleet locomotive shown by a station platform
El al aircraft flying above clouds
A selection of images pinned to a board showing sketches of the El Al livery on an aircraft tailfin and a selectin of blue colours and patterns
El al aircraft flying above clouds
Three aircraft lined up at an airport terminal showcasing the El Al livery on the aircraft tail fins

“PriestmanGoode has extensive expertise in working with national airlines and we are delighted with the new identity they have created for us.”

GONEN USISHKIN
VP OF COMMERCIAL AFFAIRS AT EL AL

United Airlines plane flying above the clouds
United Airlines brand colours and pattern details
The United Airlines livery shown on a wide variety of aircraft types
Hundreds of people in an aircraft hanger for the launch of the United Airlines livery, with a United aircraft
People taking photos of a United aircraft at the launch of the livery
Connecting people uniting the world. The nose of a United Airlines aircraft
United Airlines aircraft tail fin

“This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

OSCAR MUNOZ
FORMER CEO – UNITED AIRLINES, 2019

Branding + Graphics

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Black and white image of hands pointing at different print outs laid out, showing the new Aegean Airlines brand elements, including logo, patterns and colours