PriestmanGoode is a multi-service design agency working across the breadth of the hospitality industry, from public spaces in hotels and cruise ships to shared living concepts.

The studio has become especially well known for its expertise in designing small spaces. From the first concept for the Yotel! capsule rooms to designing the first cruise ship cabin designed for solo travellers, PriestmanGoode has time and again shown ambition and innovation in creating new commercial opportunities for our clients through intelligent design.

Hotels

PriestmanGoode has worked for some of the world’s largest hotel groups including Marriott, Accor as well as Whitbread PLC in the UK. While our work in this sector has spanned rooms as well as public areas including receptions and lounges, our particular focus has been on working with challenging small spaces, ensuring that each hotel room contains every element that a customer would expect, within a very small footprint. This has led to great innovations including the ETAP hotel rooms, a design that was hailed as the most cost-effective room to build and rolled out across 40,000 rooms, or the award-winning Motel 6 in the US, and more recently Zip by Premier Inn, a compact 8.5 sqm space that meets hotel guests’ most important needs. With each of our hotel designs, we have not just considered how to exceed customer expectations, but also considered how the design can facilitate a more efficient build and ongoing maintenance, delivering continued great returns on investment for our clients over time.

A seat flips down from a wall, a wall mounted planter with two plans
A desk table folds down from within the wall to reveal recessed lighting and a narrow shelf
A compact hotel room with a sofa doubling as a bed, which has a padded surround, a glass partition leads to a bathroom
Belive & more hotel wayfinding
Three empty tables in a restaurant, with chairs and bench seating
Two people and a concierge at a reception desk
Two people lying in a double bed with a patterned wall behind them
Bedroom with patterned wall and a walled storage unit with open shelving and a sink
A woman seated on the bottom bed of a bunk bed
Basically brilliant. A compact hotel room, a small bathroom in the corner, a bed, padded wall surround and shelf with recessed lighting
A compact hotel room with a double bed, small side table, padded wall surround, storage shelf and a window
A compact hotel room with a bed on one side, a sofa on the other, a small table between them, a padded surround on the wall, recessed lighting in the ceiling, a storage shelf above the bed and an orange frosted window
Red hangers on a coat hook
A compact hotel room with a bed on one side, a sofa on the other, a padded surround on the wall, recessed lighting in the ceiling, a storage shelf above the bed and an orange frosted window
A small en-suite bathroom in a hotel room

Shared living

The continued growth in urban populations around the world means that we urgently need to design and build housing solutions to accommodate these new urban dwellers. Meanwhile, another shift has taken place: the shared economy. Younger generations in particular are moving away from models of ownership and instead towards shared use, which provides both economic and community benefits. These two trends have given rise to a number of shared living initiatives around the world. Here, our expertise in designing privacy in open plan transport environments like luxury aircraft cabins, has enabled us to develop shared living concepts that afford each person their own private space in a contemporary, design-led environment.

A view of a bedroom with two identical enclosed beds on the right, and wardrobes, two desks and two chairs on the left. A round rug is in the middle of the room, and large window in the back
Two enclosed bed spaces. There is a TV on the wall in each bed space, as well as three coat hooks on the outside. Space above the bed units is used for storage
Close up view of a bed taken from the foot of the bed. A desk, chair and wardrobe with mirrored doors is seen across the room
Two bunk bed type spaces. Two desks and chairs with a shelf unit above each desk. To the side of each is a wardrobe and ladder, which leads to a bunk bed
A room interior with a large wardrobe with two mirrored doors. Two desks and chairs can be seen on either side. There is a shelf above each desk. On the far left is a storage unit with two shelves above
A three seater sofa, with storage drawers underneath and shelving units above

Cruise ships

PriestmanGoode’s work in the cruise industry has brought a new contemporary sensibility to stateroom design. We recognise that the industry is evolving, demographics are changing and the new and next generation of cruise passengers are design conscious and discerning. One of our key projects in this sector has been the development of the award-winning solo cabins for Norwegian Cruise Lines, the first staterooms designed for solo travellers, which allowed us to bring an entirely new market to the passenger shipping industry.

A small compact stateroom featuring a double bed, in a recessed space is a tv, and a narrow table with a stoor, a padded wall on one side has a large circular window. A sink and shower can be seen in the back of the room
A contemporary stateroom with large double bed, a lounge area with a sofa, and large floor to ceiling windows

Interior + Spatial Design

See how we can help
A black and white image of a person building a mockup