Discover Airlines Launch Their New Interiors Designed by PriestmanGoode
PriestmanGoode worked with Discover Airlines on the design of their first fully bespoke cabin interior named ‘Ocean Blue’, marking a key step in the ongoing evolution of the Discover Airlines brand.
The project translates the brand clearly and consistently into the onboard environment, creating a cohesive cabin experience that feels joyful, modern and distinctly Discover.
Inspired by the feeling of holiday, the cabin design draws on the moment where sky meets ocean at the horizon. This idea shapes the overall atmosphere of the interior, combining the anticipation of flying across the ocean with a sense of ease and optimism associated with travel. Bold, linear and graphical elements are balanced with vibrant colours resulting in a cabin that feels light, fresh and welcoming, reinforcing the sense that the holiday begins as soon as passengers step onboard.
A carefully considered colour palette guides the experience through the aircraft, reinforcing Discover’s identity through lighting, design details and atmospheric differences. Confident colour blocking, contrasting stitching and branded pops of colour bring clarity and rhythm to the cabin interiors. Sunny yellow accents appear throughout as subtle references to warmth and brightness, supporting Discover’s focus on joy and ease. All materials are custom developed across a broad range of suppliers, creating an interior that balances quality and tactility with an inviting and relaxed feel.
Economy class is defined by sky blue, the core brand colour, creating a bright and open environment that feels fresh and optimistic. Premium economy class introduces vivid blue tones, adding energy and visual contrasts, while business class adopts a deep blue tone, offering a calmer and more immersive sense of comfort.
Thoughtful design details introduce moments of delight and support Discover’s emphasis on comfort and ease. Horizontal lines reference the horizon and the brand’s skyline graphics, appearing in stitching details, bulkhead patterns and seat constructions. In business class, a custom laser cut stowage compartment integrates a distinctive lighting feature that recalls rays of sunlight filtering through the cabin. Marbled cocktail tables evoke the meditative movement of the sea, while metallic bulkhead finishes and layered materials create a curated sense of tactile richness.
Uniting comfort, design and the joy of travel, the cabin creates a contemporary and approachable onboard experience that reflects clarity, ease and a genuine sense of joy.
Amy Gardener, CMF Designer at PriestmanGoode added “The new Ocean Blue cabin for Discover Airlines was shaped around the brand’s core values and the joy of travel. Through close collaboration with the Discover team, we created a cabin experience that makes you feel like your vacation begins the moment you step onboard. The resulting design is bold, modern and playful, with a character that feels distinctly Discover Airlines – making it a project that was a pleasure to work on.”
