PriestmanGoode’s Colour, Material + Finish (CMF) team is renowned for their thoughtfully created visions that tell a brand’s story through materials, patterns and colours.

One of our great strengths is our expertise across a range of sectors. Brands do not operate in silos: they form part of a consumer’s universe. Whether designing a hotel interior, a consumer product or an aircraft cabin, we gather consumer insights to select material palettes that represent your brand and its values, and seamlessly integrate with the wider world you inhabit in your customer’s eyes.

Our CMF team has proven time and again that attention lies in the details, from the smallest stitch detail on a seat to complete environments, every surface is an opportunity to tell a story and create tactile connections with your brand.

Brand storytelling

Immersing themselves in brand heritage and cultural influences, our team carefully select and build personalised material palettes to compliment your brand story. Today, this means not only working with defined corporate guidelines, but also to explore ways in which materials can reflect your company values. It’s about choosing materials that can reflect both sustainability and luxury for instance, heritage and innovation. CMF also offers an opportunity to reflect a sense of local or national identity, something that is particularly important for brands that represent a country, like national airlines or rail operators.

Images of Canadian landscapes and cityscapes that inspired the selection of colour, material and finishes onboard the WestJet B787, alongside an image of the material finish selected
The colour palette for WestJet's B787. Deep blue, deep turquoise, glacier turquoise, rich tan and clean silvers
A designer looking at colour, material and finish samples
A designer holding a large fabric sample in their hands
Close up of the Business Class seat on the WestJet B787, showing an intricate pattern on the seat fabric
A passenger helping himself to fruit at a self-service bar while another speaks to cabin crew
Stitch details and patterns on seat fabrics reflect the WestJet brand

Lifestyle visions

Colour and Finish provide the main point of distinction for mass produced goods. We work closely with clients to define material palettes based on future behaviour, lifestyle trends and new technologies, and use our expertise across different industries to explore material selection from unexpected sources. These materials enable us to design and develop market-leading products that stand out in crowded markets.

Cream and gold material samples
A selection of material samples in different colours and finishes
Exploded view of a KEF R Series speaker in rose gold

Eco futures

Increasingly, we are also working with clients on projects driven by sustainable material developments, understanding the processes between linear and circular systems, and defining the right CMF for the right application. Colour and Finish on these projects are driven by the materials themselves, by the nature of by-products and their processes, and allow us to develop market leading products with a mindful aesthetic that will appeal to discerning consumers.

A food delivery bag, brown stacked bento box style containers and a brown pizza box on a yellow background
Three samples of a natural material made from cacao, surrounded by sprinkles of the raw material, set out on a light pink background
Three separate layers from a bento box style container are filled with appetising food, the lid sits in the background. The dishes are set out against a salmon pink backdrop
Two hands shown holding material samples over a series of sketches, drawings, material samples and 3D models
Material samples on a light pink table against a terracotta backdrop. Shadows of branches are seen on the left

Colour, Material + Finish

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A person looking at thread and material samples