PriestmanGoode’s Branding + Graphics team is uniquely positioned to work on brand and corporate identity projects.

One of our key strengths lies in the fact that our branding team works closely with our team of industrial, interior and digital designers, as well as our visualisers, we are therefore able to go beyond brand identity development, and deliver considered approaches to brand experience, with an acute understanding of how your brand lives across different platforms. Each brand identity project begins with an overview of your business and your competition in order to define your brand story and message. With each brand identity project, our team can create everything from print, digital and physical brand materials including logo design, fonts, brand books, corporate guidelines.

Corporate identity

The creation of a new brand is a complex process involving naming, logo design and brand language, which needs to be suitable for use across different platforms. Our team will work with you to understand the place your business occupies or seeks to occupy in a market, how your customers or stakeholders engage with your brand, as well as take into consideration your long term plans in order to develop a strong and distinct identity that can accommodate your growth as your business develops.

Aegean logo
Typography details of the new Aegean Airlines brand Details from the Aegean Airlines brand book, showing different applications of the brand, including stationery, business cards, apps, luggage tags and more
A detail shot of the Aegean Airlines Neo wing tip with the Aegean logo seen through the aircraft cabin window
Overhead shot of the Aegean Airlines service items, including a branded amenity kit, branded cushion and meal items. An Aegean 3D brand panel features beneath, and the food menu above
Full view of the Aegean Airlines Neo aircraft cabin interior

When was the last time you watched an aircraft taxi past and thought: “Ooh, that’s a hot bit of graphic design?”

MONOCLE, THE MONOCLE MINUTE

Fonts and logos of the new Olive brand
Brand colour palette for Olive co-living, including celebration coral, rich crimson and vibrant amethyst
Out of Home Advertising for Olive co-living, shown at a bus stop in a city landscape

“Our partnership with PriestmanGoode has allowed us to create a space for our members to flourish. We hope Olive will help enhance personal development and learning as well as minimise social isolation for our members”

KAHRAMAN YIGIT, CO-FOUNDER AND CEO, OLIVE

Printed materials in different sizes showcasing the new Olive brand including business cards and events guide
Two phones alongside one another show the Olive app. On the left screen we read 'Welcome to Olive' and there are sign in details. On the right the screen reads 'Open for Everyone'
Open, offbeat, online, onwards, optimistic, olive. A hand holds a purple tote bags with those words written in pink
An employee badge with the Olive brand. A photo of the employee and his name Aadi Argawal can be seen on the badge
Close of two hands as a person looks at the Olive app on their wrist watch

Brand Refresh

Whether you’re looking to refresh your brand following a merger or acquisition, or whether you’re simply looking for a more contemporary brand identity to better reflect the current market in which you operate and your aspirations going forward, our team will work with you to review and rethink every brand application from logo development to physical, print and digital platforms. For many large corporations, a brand refresh can be a vast and complex exercise that can span a number of years. We will outline an implementation approach that delivers maximum impact over time, and making optimal use of resources.

Once the overall brand identity has been established, our team will work with you to translate it across 2D, 3D and digital platforms, as well as create a host of communications and promotional assets from printed assets and promotional literature to exhibition design.

United Airlines brand colours and pattern details
United Airlines plane flying above the clouds
Brand guidelines for the United Airlines logos
United logo
Tag with the United logo on the side of aircraft seats
United brand panel at the entrance to the aircraft cabin

“This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

Oscar Munoz, Executive Chairman and former CEO, United Airlines, 2019

Different fonts, patterns, logos and colours that make up the HNA brand
Sleep items including a sleeping mask, pyjamas and slippers are neatly placed on top of a business class airline seat in bed mode
A selection of drawings as well as crockery and utensils is laid out on a table
A neatly arranged selection of graphic items, service items and meal items showcasing the HNA brand on a light grey background

Branding + Graphics

See how we can help
Black and white image of hands pointing at different print outs laid out, showing the new Aegean Airlines brand elements, including logo, patterns and colours