We use design to deliver competitive difference and add value

We employ the best talent to work on varied projects and keep everything under one roof.

From designing small consumer products to creating or applying a brand across every consumer touch point, our design thinking, range of capabilities and diverse portfolio enable us to tackle every new brief with a fresh approach.

 

We deliver what we design

Design

 

Our skill set enables us to design a wide range of products, from mobile phones, lights and radiators to aircraft seats, cruise ship cabins, hotels and entire high speed trains.

From the smallest button to the largest environments, each project is an opportunity to use design to make things better and more efficient.

From initial strategy and concept design through to design detailing for production, every part of the design process is handled in-house. This enables us to create considered, holistic consumer experiences.

We regularly develop models and full scale mock-ups, which enable us to understand a space, its ergonomics and requirements. We work closely with engineers and maintenance teams to ensure that our designs are not only intuitive to use, but efficient to manufacture, run and maintain.

We play to each of our designers’ strengths and form complementary design teams for each project to ensure we get the best out of people and create remarkable consumer journeys.

 

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We champion local identity and heritage and translate these to modern palettes for global consumers

CMF

Colour, Material and Finish (CMF) is one of the integral elements that complete the brand experience. It is the bridge between 2D branding and 3D customer experience.

Immersing themselves in brand heritage and cultural influences, our team of expert CMF designers carefully select and build personalised material palettes to compliment the brand story.

Working closely with suppliers, the team’s strengths lie in their ability to push the boundaries of material development and their intimate knowledge of trends.

From creation to implementation, they oversee the vision details are accurately translated to the final product to ensure a holistic customer experience and client satisfaction.

 

 

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We bring ideas to life

Visualisation

Highly skilled in combining light, materials and composition, our visualisers bring our designs to life and create stunning photo-realistic visuals with the highest level of detail and accuracy.

Working from initial concept development, through storyboarding, design development and hyper-realistic rendering to full 3D stereoscopics and augmented reality, their work goes beyond mere product rendition and conveys mood and tactility.

Our talented team also work on moving image, whether 3D animation or green screen live action filming and handle every aspect from initial brief to direction, post-production, editing, compositing and delivery.

Using the latest software and real-time rendering, their ability to communicate the intricacies and tactility of industrial design through computer-generated imagery has set a new benchmark in the industry.

 

 

We act as brand guardians to ensure holistic consumer experiences

Branding

A strong brand is intrinsic to a great consumer experience.

Our wide range of expertise has enabled us to become leaders in brand application. Whether we are developing a new brand, or taking an existing brand to strengthen its presence across all consumer touch points within a larger environment, our skills cover a wide berth of application including naming, livery, GUI, uniforms, graphic items, websites, user interface, solutions for print and digital communications.

 

 

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Future Thinking

Future thinking

 

Over the years, continuous on-going research and insight into trends and future thinking has led us to identify un-met needs in the world around us. As a company, we think it is our duty as designers to take risks and to generate ideas to encourage design discourse.

We regularly develop concepts, self-generated projects designed to stimulate creative thinking in our studio and bring important issues, like air travel for passengers with reduced mobility, into the public arena.

A number of these concepts have gone to market or are in development, and are leading the future direction of their respective markets.

 

Working Around The World

Working around the world

 

We employ the best talent from around the world. Our international team means we are more attuned to cultural sensitivities, which is vital in our approach to design tailored solutions with a sense of place that will appeal to a global consumer base.

Over 85% of our work is export, and we have been awarded the prestigious Queen’s Award for Enterprise in International Trade for our significant global growth.

We have offices in London, UK and Qingdao, China, which means we can be anywhere in the world within just a few hours.

 

Working Together

Working together

Design is about forward thinking and future proofing. Over the years, we have forged strong relationships with innovative manufacturers who believe in the importance of research and development to develop better products and services.

We work closely with these companies to shape the future and develop tomorrow’s solutions today.

CORPORATE SOCIAL RESPONSIBILITY

At PriestmanGoode, we think it’s crucial to inspire new generations of designers. Over the years, we’ve worked closely with a number of institutions, including The Sorrell Foundation’s National Art&Design Saturday Club, Speakers for Schools and the
Royal Society for the encouragement of Arts, Manufactures and Commerce, for whom we sponsor an award in the annual RSA Student Design Awards.

We have also raised money for the Motivation Charity, run by the inspirational David Constantine, by doing the Nightrider Challenge, a 100km night-time cycling race through the streets of London.

 

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