We undertook a re-brand of the national Turkish carrier, specifically designed to help position the airline as a major European carrier to rival other global airlines. The project saw us deliver a complete re-design, starting with new aircraft interiors across the entire Turkish Airlines fleet.
The project also included consulting on logo and livery design, and translating the new cabin interior design to ground services to create a consistent design language from check-in to destination.
Contemporary aircraft interiors that retain the Turkish national identity. Inspiration for the aircraft interior design was derived from the rich and colourful heritage of Turkish culture.
The red Turkish Airlines brand colour is used throughout the aircraft interiors – on brand panels, seat details and belts – to accentuate brand presence.
The colour palette for Economy class was inspired by the myriad colours found in contemporary Turkish life, and in particular in the markets of Istanbul.
Back walls feature a custom-designed pattern inspired by traditional Turkish mosaic patterns.
Curtains between classes feature a laser-cut Tulip pattern — the first time this technology was used on-board an aircraft.
A great case study demonstrating the success of PriestmanGoode’s work in the airline industry.