Flying the flag for the African continent.

Cabin Interiors

South African Airways

We have developed a new brand identity and aircraft cabin interiors for South African Airways, in collaboration with Brand Union Africa. A short time frame for the project led us to work closely with suppliers to customise catalogue seats to create a stand-out product.

Following an extensive research trip, we developed a culturally relevant identity for the flag bearing carrier, including bespoke patterns and finishes for application throughout the aircraft interiors.

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The new aircraft interiors feature an elegant design language with distinct detailing inspired by South African landscapes and culture.


Subtle brand applications in design detailing such as stitching and panels.


We are mightly impressed with the interiors that PriestmanGoode have produced… this project showcases how simple attention to detail and the use of texture can create something very special and very unique.

The DesignAir


We’re delighted with how PriestmanGoode interpreted our vision of African premium. It will go a long way to strengthen SAA’s standing as a prestigious airline.

Gary Bryant, Managing director

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