Get Onboard: Reduce. Reuse. Rethink
PriestmanGoode has developed a series of ideas to help address the issue of waste in travel. ‘Get Onboard: Reduce. Reuse. Rethink’ is the result of an internal research project that explored the issue of waste in travel, which in air travel alone amounts to an estimated 5.7 million tonnes of cabin waste each year.
The project became and exhibition designed and curated by PriestmanGoode for the Design Museum in London, which opened in September 2019 and ran for six months. The exhibition explored how we could rethink the travel journey using more sustainable materials, how we raise awareness and encourage a change in consumer behaviour, and how we change both the supply and demand of products and services in the travel industry in a bid towards a more sustainable future.