Always challenging the status quo.

Game Changers


Our studio was founded on the belief that it is our role, as designers, to challenge convention, to anticipate future problems and implement flexible solutions.

From aircraft interiors, airports, public transport and high speed trains to hotels and consumer products, our diverse portfolio enables us to draw from our experience across different sectors to deliver new innovations.

This unique way of thinking has enabled us to deliver many award-winning, industry-changing designs.



NCL studio cabins

Inspired by our work designing luxury in small spaces, this totally new concept for the cruise industry opened up cruising to a new demographic: the young solo traveller.

Travel + Leisure Design Award – Best Transportation, 2011


A visionary concept for future hotels designed with the multi-functional requirements of the traveller in mind. Our designs for Yotel aim to offer customers a first class experience at affordable prices.

Design Week Award – Best Hospitality Environment, 2005



Bisque Hot Spring

Hot spring revolutionised the image of radiators as peripheral objects into design statements. The striking and highly efficient design is now in the permanent collection at the Philadelphia Museum of Modern Art.

British Design Council Millenium Product Legacy for the Future Award, 2003

International Design Effectiveness Award, 2001

Bisque Cactus Radiator

The Cactus radiator was the first product in our long-standing relationship with Bisque. One of the first design-led radiators on the market, Cactus is now in the permanent collection of design at the Victoria & Albert Museum.

Design Week Award, 1993



BT HomeHub

Our design for the BT HomeHub was the first style-led piece of broadband equipment for the home, and was designed to be more intuitive to use. The immensely successful design vastly increased BT’s share in the broadband market.

BDI Effectiveness Award, 2007

BOA Kitchen Essentials

A range of kitchen essentials of prime quality, easy to hold and use, and with a modern update of a traditional design.

FX Magazine Award – Best Furnishing or Accessory for Residential Interiors, 2003
Red Dot Design Awards –Product Design, 2004
Design Week Award – Best Consumer Product, 2003



Virgin Atlantic

We designed the first lie-flat seat for Virgin Atlantic in the late nineties. This was really the beginning of airlines using design for competitive advantage.

Virgin Trains

Working on the Pendolino and Voyager trains, we designed everything from the aerodynamic nose to all aspects of the interior product design, leading to an iconic transport design that will maintain its contemporary edge throughout its service life.

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