Bringing a brand to life

Bringing a brand to life

S7 Airlines.

Having invested in a new fleet of narrow body aircraft, Russian Airline S7 continued to work with us to imbue their cabin with a bold and confident new look. The project saw us bring the airline’s distinctive brand identity to life across the passenger experience, from designing the concept for the airline’s flagship lounge in Moscow through to the cabin interiors.

Our brief was to create a fresh new look that would embody the airline’s values and its mission to connect the people and the cities of Russia to one another and beyond. Designed to represent contemporary Russia, the selected palette of colours and materials is modern and minimal, with calming neutral bases punctuated with bold colour highlights.

The first aircraft with the new design was the B737 delivered in October 2018. Roll out continues across the rest of the airline’s fleet.

The dotted pattern on the bulkhead represents S7’s ambition to connect the individual to the wider world. Each small dot represents the individual, while as a whole, the pattern represents the way that individuals come together to create cities and countries.

The new Economy class is a timeless cabin interior with a professional look inspired by the tech and automotive sectors.

The Business Class cabin features a bold purple and black leather seat. A light green dot on the antimacassar helps to create a sense of continuity throughout the interiors.

View of the new S7 cabin interiors on board the airline’s first B737 aircraft.

WordPress website development by whois:AndyWhite London