EL AL AIRWAYS
Over the last 18 months, PriestmanGoode has worked closely with Israel’s national airline EL AL on a complete programme that includes an update of the airline’s original livery, new brand identity for each class and new aircraft cabin interiors encompassing Business Class, Premium Economy — which is new to the airline — Economy Class, as well as entrance areas and galleys.
Gonen Usishkin, VP of Commercial affairs at EL AL says: “PriestmanGoode has extensive expertise in working with national airlines and we are delighted with the new identity they have created for us. The new cabins aren’t just a sophisticated representation of Israel that will appeal both to domestic and international passengers, they have also created a cabin our crew can be proud of, and which allows them to better serve our passengers.”
The Business Class cabin features rich tones of champagne, chocolate and wood creates a calming and inviting onboard environment.
EL AL is the first airline to fly the new Recaro CL6710.
The new cabins aren’t just a sophisticated representation of Israel that will appeal both to domestic and international passengers, [PriestmanGoode] have created a cabin our crew can be proud of, and which allows them to better serve our passengers.
GONEN USISHKIN, VP OF COMMERCIAL AFFAIRS AT EL AL
Custom designed personal stowage creates a comfortable and practical seat environment.
All aisle access 21″ seats with 29″ living space, 16″ LCD Panasonic screen.
New 3D branding for a unique, bespoke feature panel.
78″ fully-flat bed.
The Boeing Dreamliner is the first aircraft in EL AL’s fleet to fly a Premium Economy product.
Premium Economy combines the rich textures of Business Class with the youthful feel of Economy, creating the perfect environment for young professional passengers.
Enhanced personal storage on the back of each seat, 13″ touch screen LCD IFE Panasonic screens.
The brand identity of the new Economy cabin represents the youthful, entrepreneurial spirit of Israel’s tech revolution and its standing as the leading start-up nation.
12″ touch screen LCD IFE Panasonic screens, power sockets and USB charging points for personal devices.
This is the first time that EL AL has invested so heavily in design, which is testament to its commitment to its customers, and to the value of design in creating outstanding passenger experiences.
NIGEL GOODE, PRIESTMANGOODE
Custom trim and finish featuring a technical weave that mirrors the diamond pattern found throughout the entire aircraft.
The livery for EL AL’s fleet of B787-9 is a modern update on the airline’s existing livery.