Extensive research was conducted to find out what women want from their skincare and cosmetic regime: practicality, convenience and sophistication all proved to be essential. Priestmangoode designed products which ease opening and application, feel very natural and intuitive to use, and which create a desire to pick up and feel. The design philosophy focused on keeping the consumers’ needs at the heart of the process by creating intuitive forms which make the range quick, simple and enjoyable to use.
Priestmangoode re-designed Soltan, the leading sunscreen brand to bring sophistication and slimline forms to the range, which is targeted at the family market. The new Soltan structural packaging brings the sun motif back to the heart of the pack as a three-dimensional embodiment of the brand. The brief called for modernisation of the form, ease of use and to offer great value for money in order to increase market share. The re-design is easier to hold and use, slips into a suitcase and has a strong shelf presence in-store.
Following the success of the high performance sportswear range, View From, Marks & Spencer saw the opportunity to create a range of complimentary body care products. Priestmangoode designed a bespoke shower gel pack which has a dynamic form, easy to grip features and picks up cues from the distinctive branding and the hi-tech aspects of the clothing.