LOBBY RETAIL SPACES FOR MARRIOTT HOTELS
Marriott Hotels approached Priestmangoode to design a lobby retail space to replace in room mini-bars in its four star Marriott and five star Renaissance hotels. The resulting boutique style spaces have been designed to convey a unique retail statement and cater to guests’ every needs.
Using a simple yet sophisticated design language, the new ‘Recharge’ for Marriott and ‘Impulse’ for Renaissance brands are an exciting opportunity to challenge the way guests purchase everyday items and enhance the customer experience.
PAUL PRIESTMAN ON HOTEL DESIGN
“This design embodies the heart of Motel 6 – it’s no-frills, uncomplicated and efficient with a new modern edge,” said Jim Amorosia, president and COO of Motel 6 and Studio 6. “The Phoenix prototype offers the best of both worlds – an upscale feel at the lowest price of any national chain. “True to the spirit of Motel 6, the new design is simple, functional and straight to the point. Priestmangoode designed the room to optimize the use of space by combining multiple functions into a single piece of furniture to provide modern functionality.
Etap approached Priestmangoode to look at the complete redesign of the Etap standard guest room. Approaching the task as a piece of product design, Priestmangoode maximised the space (just 12.5 sq.m) in the room by creating the Totem, which acts as a subtle room divider but also encases the plumbing, lighting and sink. Using all the skills we’ve learned from designing super luxury aircraft cabins, we’ve been able to make a cheap build-cost hotel room even cheaper, but also adding enormous customer value. The room has been rolled out to nearly 50,000 rooms across the world and has been the winner of the prestigious European Hotel Design Awards for best branded standard guest room.
IBIS HOTEL LOBBY
The brief was to take the Ibis brand and make it more contemporary and coherent. We did this by creating clearly defined areas which were easy to understand in terms of function through simple graphics and layout. We looked at all public areas: lobby, reception, bar, buffet restaurant and lounge and applied a contemporary material palette using brand colours as subtle accents with a new corporate graphic in the form of a poppy icon. Lighting was used to create a more initimate mood, spilling out on to the floor, and back-lighting the bar.
Attracted by our experience in creating first class environments for airlines, Yotel invited Priestmangoode to work on their visionary concept for future hotels which aimed to offer customers a first class experience at affordable prices. To maximise the 10.5 sq. m area, the double bed can rotate, creating a sofa for relaxing or for a more conventional bed setting. Flush fittings and recessed storage areas free up even more space. through a variety of programmable light settings, the Yotel room can be transformed for relaxation, work or bathing. The design used the reduced size of the room as a constraint to develop a highly integrated solution.