ACCOR
MOTEL 6
“This design embodies the heart of Motel 6 – it’s no-frills, uncomplicated and efficient with a new modern edge,” said Jim Amorosia, president and COO of Motel 6 and Studio 6. “The Phoenix prototype offers the best of both worlds – an upscale feel at the lowest price of any national chain. “True to the spirit of Motel 6, the new design is simple, functional and straight to the point. Priestmangoode designed the room to optimize the use of space by combining multiple functions into a single piece of furniture to provide modern functionality.
ACCOR
ETAP GUESTROOM
Etap approached Priestmangoode to look at the complete redesign of the Etap standard guest room. Approaching the task as a piece of product design, Priestmangoode maximised the space (just 12.5 sq.m) in the room by creating the Totem, which acts as a subtle room divider but also encases the plumbing, lighting and sink. Using all the skills we’ve learned from designing super luxury aircraft cabins, we’ve been able to make a cheap build-cost hotel room even cheaper, but also adding enormous customer value. The room has been rolled out to nearly 50,000 rooms across the world and has been the winner of the prestigious European Hotel Design Awards for best branded standard guest room.
FRITZ HANSEN, KVADRAT AND BANG & OLUFSEN
EXHIBITION STAND FOR SLEEP 08
The exhibition stand Priestmangoode designed for Fritz Hansen, Bang & Olufsen and Kvadrat is based in a system of modules, which offer staggered heights in blocks of colour to maximise visibility and offer different perspectives to the natural divisions of lounging, sleeping and working. The simple geometric format appears as if blocks of fabric have been pushed up through the floor at different levels, pucnhing out the stunning furniture and audio visual equipment from its graphic backdrop. Paul Priestman was keen to create a sustainable stand and it can be reusable – it’s visited London, Copenhagen and Las Vegas already…
BAA
HEATHROW TERMINAL 5
As the internal environment team leader for T5, we have created a visual language for the entire terminal, taking a holistic view of the passengers’ travel experience in terms of their comfort and entertainment from way-finding right through to shopping, until the moment they board the plane. From check-in desks to flight information display systems, consistency of detail can improve a passenger experience by enabling ease of navigation, clear access to information and enjoyment in a stress-free environment. These products have become the accepted standards for use at all BAA-operated airports.
ACCOR
IBIS HOTEL LOBBY
The brief was to take the Ibis brand and make it more contemporary and coherent. We did this by creating clearly defined areas which were easy to understand in terms of function through simple graphics and layout. We looked at all public areas: lobby, reception, bar, buffet restaurant and lounge and applied a contemporary material palette using brand colours as subtle accents with a new corporate graphic in the form of a poppy icon. Lighting was used to create a more initimate mood, spilling out on to the floor, and back-lighting the bar.
VINOTECA
VINOTECA BAR & WINE SHOP
Designed by Priestmangoode, wine bar Vinoteca was the winner of London’s prestigious and hip Time Out Eating & Drinking Awards in 2006. The successful bar was designed to emulate the enotecas of Italy, with shelves lining the walls displaying every bottle you can drink.
MARKS & SPENCER
RESTAURANT
M&S has undergone a significant store environment enhancement and thereby created a real step change for its customer. To further enhance the store shopping experience, a unique destination hospitality offer was required. The objective was to create an M&S branded Restaurant for core and new M&S customers. The result was the development of ‘The Restaurant’ with the menu and environment inspired by the new M&S Food Advertising Compain. The design appeals to a wide spectrum of customers with its balanced blend of materials and colours. The chosen palette of finishes creates a very comfortable daytime dining experience.
MARKS & SPENCER
EAT OVER DELI
We delivered a new concept for the Food Hall at Marks & Spencer for their key flagship stores, the Eat-Over deli, where customers can buy and eat the deli treats on offer, either sitting at the counter or buying to eat at home. The design was awarded Food & Supermarket Design of the Year in the 9th annual Retail Interior Awards. The judges commented: ‘A clean execution and an environment that says come in, sit down and try something, made this a clear winner. A seating and bar area that has more in common with a select members’ club than a high street retailer. A slick and modern execution of quick bite dining.
MARKS & SPENCER
ESPRESSO BAR & CAFE REVIVE
Cafe Revive is one of the top four coffee sellers in the UK. Priestmangoode has created the latest schemes for both Cafe Revive and the Espresso Bar. The scheme offers customers choice and enhanced levels of comfort through three concepts of seating: rest, bar and club. Using a palette of natural finishes in walnut and oak, the overall scheme creates a calm oasis to take a break from shopping. A graphic backdrop created by GTF conveys a subtle message about Fair Trade products.
YOTEL
Attracted by our experience in creating first class environments for airlines, Yotel invited Priestmangoode to work on their visionary concept for future hotels which aimed to offer customers a first class experience at affordable prices. To maximise the 10.5 sq. m area, the double bed can rotate, creating a sofa for relaxing or for a more conventional bed setting. Flush fittings and recessed storage areas free up even more space. through a variety of programmable light settings, the Yotel room can be transformed for relaxation, work or bathing. The design used the reduced size of the room as a constraint to develop a highly integrated solution.
ENOC
ENOC PETROL STATION DESIGN
We worked with ENOC, on the UAE’s main petrol companies on a new petrol station, retail re-branding and re-design. The brief was to look at the architectural elements of their existing station design, maximising visual brand recognition in both day nad night conditions and working within their existing corporate branding. We created a hierarchy of architectural elements that communicated ENOC’s brand at different levels, delivering easy recognition from varying distances; major streetside identity points for long distance, an impactful canopy for mid-distance and strong pump identity at the petrol point.
MARKS & SPENCER
MARKS & SPENCER CHECKOUT
Priestmangoode redesigned the large checkout to sit comfortably within the Bluewater environment. The focus was to design an elegant, space efficient checkout, housing a large amount of IT equipment, which would enable the operator and customer to perform a host of elaborate operations simply and quickly.